Participant observation (Race and Ethnicity - in & beyond US) Essay

Participant observation (Race and Ethnicity - in & beyond US) - Essay Example One will find hundreds of hard to find authentic ingredients, food, and groceries for Korean and all other Asian cuisines such as spicy Korean pepper bean paste, popular Japanese ramen noodles, Asian BBQ sauce, kim chi, other health enhancing herbal drinks, herbal cigarettes that help you kick the habit, Japanese miso, tempura, udon, many exotic condiments and canned goods to make preparing authentic Korean food and other Asian dishes easy. The owner is a man and wife of Korean descent. Most customers are Korean, Chinese, Japanese, and a few Americans. I had always surmised that this is a busy venue at this time of the day due to commuters rushing home from work. Majority of the people I observed were women making a hurried trip to this place to do some shopping for dinner. I see interspersed attendance from teenagers who just hang around, meet with friends, or were running errands. I do not see businessmen and professionals often except for some husbands accompanying their wives to do some marketing. At times, mothers come with their little children in tow. I sat on a chair beside the counter. I bought some snacks and opened a notebook. I saw people of different cultures and races coming in and out of the place. There were Asians (Chinese, Koreans, Japanese, Filipinos) and a few Americans who appear to recognize and acknowledge each others’ presence through a quick smile, a nod, and at times, for men – a hand shake. I observed that it is actually the women who initiate either verbal or non verbal interaction. Regular customers talk to cashiers and their favorite personnel from the market who were just so happy to be of service. This exemplifies reciprocity at work. I tried to do some non verbal interaction through smiling and acknowledging acquaintances and they responded favorably. I asked strangers what the time is and they responded cordially. I do not feel intimidated or compromised being alone in this

Technological Environment Essay Example for Free

Technological Environment Essay When a relatively primitive technology is used in the production process, the technology is usually referred to as labor-intensive. A highly advanced technology, on the other hand, is generally termed capital-intensive. Business Perspective: The way that businesses function both in and out of the office has changed drastically. Thanks to advances in computer, information and communication technology. Companies now use a variety of mobile devices, software and various applications that employees can use for marketing and networking, as well as research and development, for their goods and services. Internet- the Internet, perhaps more than any other factor, has changed the way that companies do business. Most companies have websites, which allow them to reach a larger audience and attract customers and employees from all over the world. In addition, businesses are now utilizing social-networking websites such as Facebook, LinkedIn and Twitter, enabling them to communicate directly with customers with news and updates. These websites are interactive, which means that companies can also receive immediate feedback on new products from customers, speeding the process of research and development. Email, video conferencing and online chat rooms have also made it easier for businesses to become more globalized, communicating quickly and easily with clients and co-workers regardless of their location. * Mobile Devices- The Internet resources listed above are not just available on an office computer. Many companies provide their employees with other mobile devices such as laptops, tablet computers, PDAs and smart phones. These devices are portable and enable workers to stay constantly connected and updated with their work. They also make it more possible for employees to have a mobile office, working from any location and allowing them to travel or live in an area other than where the business is actually located. Most mobile devices also have an enormous number of applications available such as productivity tools, locators that utilize GPS functions and other organizational applications that help employees download, type, share and even print documents remotely from their device. * Software- Depending on the type of business, the software used by companies will vary. However, many companies can benefit from several types of software and applications.

Symbols of Alienation and Loneliness Essay -- Literary Analysis, John

Symbols of Loneliness and Alienation According to DiYanni, Symbols in fiction are simply objects, actions, or even events that convey meaning. The meaning they convey extends beyond their literal significance, beyond their more obvious actual reason for being included in the story (Literature 95). In â€Å"The Chrysanthemums,† John Steinbeck reveals the theme of loneliness and alienation of a woman from her husband through his symbolic use of a realistic setting, character, tinker, chrysanthemums, and conversations. In â€Å"The Chrysanthemums,† Steinbeck paints a vivid picture of Salinas Valley’s landscape and climate to reflect the gloomy mood of the main character Elisa. The introduction of the story conveys a disturbing separation of Salina Valley from the rest of the world. Just as â€Å"the high grey-flannel fog of winter [closes] off Salinas Valley from †¦ the rest of the world† so is Elisa isolated from Harry. Similarly, the â€Å"fog and rain† foreshadows the estranged relationship that exists between Elisa and Harry (Steinbeck 192). Elisa is a thirty-five year old â€Å"handsome† wife who lives on a ranch with her husband Harry. At the beginning of the story, little interaction is demonstrated between the couple, except for glances Elisa casts â€Å"across the yard [to see] Henry, her husband, [talk] to two men in business suits† he is trying to sell some property to without the knowledge of his wife (193). It is evident Elisa feels lonely so she channels all her time, energy and love towards raising her â€Å"chrysanthemums† in her â€Å"wire fence† garden. Not only does the â€Å"wire fence† protect Elisa’s â€Å"flower garden† from â€Å"cattle and dogs and chicken† but it also serves as a barrier between Elisa and Harry and removes every opportunity from the couple to... ...o be opened for any eventualities. And for Elisa every lingering hope for a passionate and nurturing relationship with Harry is a fiasco as she realizes that the â€Å"glowing† the â€Å"tinker† leaves behind is just a figment of her imagination. Her inner passion may never be released around Harry but will be â€Å"strong† in her garden as she pours it all out on her â€Å"chrysanthemums† (197). So she requests for a â€Å"wine† in a tone that is devoid of affection between the couple. Elisa probably hopes that when she wakes up after the drink wears off everything will be a dream. Indeed John Steinbeck’s â€Å"Chrysanthemums† is a symbolic demonstration of the loneliness and alienation that continues to plague many relationships leading to unsatisfied marriages. By using a realistic setting and typical characters Steinbeck makes the story relevant to many generations to come.

Political Philosophy and Machiavelli Essay

Niccolo Machiavelli’s essay, â€Å"The Qualities of the Prince† is a very interesting piece of literary work that has an atypical way of depicting the qualities of a successful leader. Machiavelli developed a way of thinking that changes the human perspective on what a quality leader is made of. He took what people were afraid to say aloud and voiced it in a way that almost unraveled the truth about what people in power were really like. Machiavelli comes to a junction is his essay when he writes; â€Å"being disarmed makes you despised†. When Machiavelli says this he means to say that in order for someone to appear powerful they must be armed and physically capable of warfare. In his essay he very clearly portrays that in order for someone to have control and ultimate power, they must have the means to start a war. Machiavelli makes the point in his essay that people are ultimately naà ¯ve and easily manipulated and that in order to be an exceptional leader, you must be unafraid to do what’s necessary to survive the political wilderness. This is not to say that you should go about your power abusing it because you have the power to, but rather use it in situations when it is necessary. He also says that it is more important to be feared then loved but not too feared because then people may get the idea to over throw you. I found this essay quite radical but very interesting. I think that although I wish it weren’t true, that most politicians today have this sort of mindset. I believe this piece of literary work to be the most contradicting of Machiavelli’s time.

Promotion Strategy – Software Industry – Webtel

`TABLE OF CONTENTS S. NO. TOPIC Pg No. 1. Executive Summary 5-6 2. Brief History and Introduction 7-11 Of the company 3. Plan of Research 12-36 4. Research Methodology 37-44 5. Data collection & Data 45-57 Analysis 6. Conclusion 58 7. Suggestions 59 8. Bibliography 60 9. Annexure 61-63 EXECUTIVE SUMMARY The objective of the project was to find out the different sales promotional strategies in software industry. Software industry got the research carried out to find what the current trends are in the market and what the competitors’ playing. Also, market share of different player of the software industry was to be found and the recommendations to increase the market share for each individual player of software industry globally were to be given. The purpose of the study is to find out the market potential of different software player compared to other industry. Specifically, the research objectives are to: †¢ Gauge the consumer sentiment on the various sales promotional strategies provided by the various software industry players. †¢ Identify areas of improvement on the various services provided by the industry. Determine the type of promotional strategies needed by the consumers. †¢ Identify the important and attractive attributes in services to retain the existing consumers. †¢ Determine the type of selling parameters most popular with the consumer. †¢ Identify the important characteristics that make the software company attractive to buy their product. †¢ Gather and analyze the future asp irations of the customers with respect to the software. †¢ Rank and evaluate the relative importance the various players’ parameters associated with the software industry. For this purpose a primary research was conducted in the region of New Delhi and NCR regions. The target consumers were various educational institutes, CAs and accountants. The total field work was done for 15 days in which a total sample size of 100 consumers was covered. For the purpose of this research it was absolutely imperative for us to find out what the consumers want from their industry. It was also necessary to find out the consumer’s profile, i. e. his age, monthly income, occupation and sex. This required us to get a detailed questionnaire filled by the concerned person. All the analysis in the report is drawn out of these questionnaires. For carrying out the competitor analysis further help was taken from industry websites and journals. This research will provide software industry with information like the current market share of different players and also a detailed analysis of the services offered by other players and what are the most important criteria for selecting a particular software industry player. The software industry can also get data on prospective customers by designing its product offerings and marketing strategy in a way so as to attract more clients in the near future. BRIEF HISTORY& INTRODUCTION OF THE COMPANY WEBTEL ELECTROSOFT PVT. LTD is a company engaged in providing complete software and knowledge process outsourcing solutions and a host of other IT enabled services. Webtel Electrosoft Private Limited, a Company incorporated in the year 2000 is engaged in providing customized software solutions worldwide. In a short span of time, the company has been able to make a mark for itself by catering to the software needs of the professionals and corporates. The service edge of the Company lies in its accuracy, reliability, timeliness, confidentiality, cost effectiveness, continuity, and customer support and resource optimization. This has resulted in a satisfied customer base of over 15000 users for our software products. Our software packages have been widely appreciated and recommended by reputed Companies and CA firms. Mission and vision of the company is to achieve competitive advantage by rapidly delivering cost-effective, advanced, high-end technology enabled value-added business solutions and Dedicated towards Making IT a way of Life. Product of the company WEB-E-TDS – Complete TDS/TCS Management & E-Filing Software WEB-E-TAX – A Complete Software Solution for Preparation & Filing of ITR Forms 1, 2, 3, 4, 5, 6 & 8 DIGITAL SIGNATURE CERTIFICATES – Licensed LRA of MTNL TRUSTLINE WEB-E-SECURE – A Complete Software Solution for Data Security and Auto Back Up. WEB-D-VAT – A Complete Software Solution for D-VAT Management and E-Filing E-TDS |DISTINCTIVE FEATURES | | | |Generation of e-TDS Quarterly Returns through User Friendly |Preparation of Form 24Q, 26Q, 27Q, 27EQ & 27A for paper filing or own | |Software. |use. | |Automatic Generation of TDS certificates in Form 16, 12BA, 16AA & |Easy to fill familiar data entry module which assists error free data | |16A. punching. | |No need to create masters for Employees and Parties every Quarter. |Import of Masters from other softwares (subject to certain conditions). | |Import of   data from text/ fvu file generated from any software. |Automatic calculation of   Income Tax, TDS etc. | |Auto fill facility for data entry of breakup of monthly salary. |Automatic bifurcation of entries for which TDS deposited in 2 or more | | |installments. | |Duplication of Non-Salary Payments for repetitive entries. Facility to go to Next/ Previous Record to check and correct entries. | |Error Search & Automatic Validation as per NSDL File Validation |Online Quarterly. Return / Challan status | |Utility. | | |Excellent reports like Party wise and Section wise Monthly TDS |Generation of OLTAS Challan No. 281 and its party wise break-up. | |report. | | |Report of Defaults in TDS Deposit & Issue of Certificates. Export of various Reports to Excel for analysis. | |Online e-payment facility |Facility of Backup & Restoration of data. | |Facility for Live Updates | | E-TAX It is MANDATORY for ALL Cos. and Firms with Tax Audit to file IT Returns electronically |SALIENT FEATURES | | |[pic] | |Generation of Form 1, 2, 3, 4, 5, 6 & 8 in Manual & Electronic format. | | | |[pic] | |Paper Return of Income & FBT for all forms. | | |[pic] | |Computation of Income Tax. | | | |[pic] | |Computation of Quarter wise Fringe Benefit Tax (FBT). | | | |[pic] | |Calculation of Minimum Alternative Tax (MAT). | | |[pic] | |Calculation of Interest u/s 234A, 234B and 234C. | | | |[pic] | |Preparation of Schedule VI. Balance Sheet & Profit & Loss A/c. | | | |[pic] | |Printing of Challans for Income Tax & FBT. | | |[pic] | |One Time Creation of Masters. | | | |[pic] | |Reports of Returns Filed, Returns Pending, List of Assesses, Details of Assesses etc. | | |[pic] | |Facility to import Balance Sheet / Profit & Loss Account from Excel / Tally | | | | | | | |OPERATING UTILITIES | | | | |[pic] | |Upload Returns electronically as per prescribed format. | | | |[pic] | |Upload Single or Multiple returns. | | | |[pic] | |Backup & Restoration of Data. | | | |[pic] | |LIVE UPDATES. | | WEB-E-SECURE |SALIENT FEATURES | | | |[pic] | |Auto Backup of any file/folder/program in the same computer or on any other computer on LAN. | | | |[pic] | |Automatic Login to websites /E-Mail Accounts without the need to remember/enter user name/password. | | |[pic] | |Automatic backup of Excel, PowerPoint, PDF Files. | | | |[pic] | |Automatic Backup of data of different programs e. g. Web-e -TDS , Web-e-TAX, Tally & Busy etc. | | | |[pic] | |Facility to hide hard-disk drives for personal/confidential data. | | | |[pic] | |Secure login to avoid unauthorized access to computer. | | |[pic] | |Block particular Websites/Restrict Internet Access. | | | |[pic] | |Automatic logout after specified time to prevent misuse. | | | |[pic] | |Automatic Encryption of confidential/important files/folders to prevent misuse | | | WEB-D-VAT SALIENT FEATURES | | | |[pic] | |No need to go to Department’s website for Filling Return Online. | | | |[pic] | |Fill D VAT Return Offline. Submit Returns through Web-D-VAT Software. | | | |[pic] | |No need to enter Username and Password on Department’s website. | | |[pic] | |Facility to import data from Tally. | | | |[pic] | |Convenient, Fast and Timely Data entry for multiple clients in Web-D-VAT software | |even when internet or department website is not working. | | | |[pic] | |No need to create Client/Party M asters every time. | | |[pic] | |In-built checks to prevent data entry errors. | | | |[pic] | |Automatic generation of Monthly, Quarterly, Half-Yearly & Yearly returns, both electronic & manual. | | | |[pic] | |Automatic upload of VAT & Central Returns from software. | | | |[pic] | |Automatic generation of forms like DVAT-51, DVAT-55 etc. | | |[pic] | |Generation of Useful Reports like Received/ Pending C, D, E, F forms etc. | | | |[pic] | |Generation of Consolidated Sales & Tax Summary of various tax periods for comparison with accounts. | | | |[pic] | |Efficient and Effective Document Management System to replace manual records. | | |[pic] | |Facility for filing Revised Returns. | | | |[pic] | |Facility for TIN/Dealer Search. | | | |[pic] | |Facility of Backup/Restoration of Data. | | | |[pic] | |Facility of Live Updates. | | | FEW ESTEEMED CUSTOMERS OF THE COMPANY Dabur, Flex industries, Ernst and Young, CNBC-TV 18, Shehnaz, DMRC, Pawan Hans Helicopters, Amity International Business School, Tata Chemicals LTD, Nestle India Food Speciality, IFFCO Tokyo, MDLR Group, Koutons India, Liberty Shoes, Mothers Pride, HCL, Jagannath Institute of Management Sciences, FCI, Rich Look, Amtek Auto, IL&FS, Lumax Automotives LTD. PLAN OF THE RESEARCH INTRODUCTION Theoretical study is incomplete without the practical knowledge, now a day’s theory without practical is of no use. No doubt theory provides examines the elements of truth lying in the theory. To achieve this purpose, I have done a project on WEBTEL ELECTROSOFT PVT. LTD. DELHI During the project of 60 days, I have been trained to know how to find out 1. The changes in market. 2. Changes in customer’s behavior. 3. Changes in companies with change in customer’s behavior. Having Marketing specialization we have studied that marketing is the business function that identifies current unfulfilled needs and wants, design and measured their magnitude, determines which target markets, the organizations can best serve and decides on appropriate products, services and programmed to serve there markets. While going through this report, the reader can understand and estimate what and how much I have learned through my practical experience with WEBTEL ELECTROSOFT PVT. LTD. MARKETING RESEARCH Marketing research plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment. DEFINITION â€Å"Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making. Coundiff & Still. â€Å"Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Phillip Kotler. MAIN STEPS INVOLVED IN MARKETING RESEARCH Defining the Marketing Problem to be tackled and identifying the market research problem involved in the task. 1) Define the problem and its objectives. 2) Identify the problem. 3) Determine the information needed. 4) Determine the sources of information. 5) Decide research methods. 6) Tabulate, Analyze and interpret the data. 7) Prepare research report. 8) Follow-up the study. ) Define the problem and its objectives: – This includes an effective job in planning and designing a research project that will provide the needed information. It also includes the establishment of a general framework of major marketing elements such as the industry elements, competitive elements, marketing elements and company elements. 2) Identify the problem :- Identifying the problem involves getting acquainted with the company, its business, its products and market environment, advertising by means of library consultation and extensive interviewing of company’s officials 3) Determining the specific Information needed :- In general the producer, the manufacturer, the wholesaler and the retailer try to find out four things namely :- 1) What to sell 2) When to sell 3) Where to sell ) How to sell (4) Determine the sources of information :- a) Primary Data: – Primary dataset are those which are gathered specially for the project at hand, directly – e. g. through questionnaires & interviews. Primary data sources include company salesman, middleman, consumers, buyers, trade association’s executives & other businessman & even competitors. b) Secondary Data: – These are generally published sources, which have been collected originally for some other purpose. Source are internal company records, government publication, reports & publication, reports & journals, trade, professional and business associations publications & reports. 5) Decide Research methods for collecting data: – If it is found that the secondary data cannot be of much use, collection of primary data become necessary. Three widely used methods of gathering primary data are A) Survey B) Observation C) Experimentation A) Survey Method: – In this method, information gathered directly from individual respondents, either through personal interviews or through mail questionnaires or telephone interviews. B) Observation Method: – The research data are gathered through observing and recording their actions in a marketing situation. This technique is highly accurate. It is rather an expensive technique. C) Experimental Method: – This method involves carrying out a small scale trial solution to a problem, while at the same time, attempting to control all factors relevant to the problem. The main assumption here is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to a broader marketing area. D) The Panel Research: – In this technique the same group of respondents is contacted for more than one occasion; and the information obtained to find out if there has been any in their taste demand or they want any special quality, color, size, packing in the product. ) Preparation of questionnaire b) Presetting of questionnaire c) Planning of the sample (6) Tabulate, Analysis and Interpret the Data:- The report must give/contain the following information:- a) The title of research b) The name of the organization for which it has been Conducted c) The objectives of research d) The metho dology used e) Organization and the planning of the report f) A table of contents along with charts and diagrams used in the reports g) The main report containing the findings h) Conclusion arrived at end recommendations suggested i) Appendices (containing questionnaire / forms used sample design, instructions. ) 7) Follow-up the study :- The researchers, in the last stage, should follow up this study to find if his recommendation are being implemented and if not, why RESEARCH DESIGN â€Å"Advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. † 1. RESEARCH PROBLEM †¢ Increase the awareness level of Webtel Complete Software package. †¢ Seek the general perception of consumer towards Webtel Complete Software package. †¢ To find the performance of Webtel Complete Software package vis-a-vis other Brands. †¢ To know the consumer psyche and their behaviour towards 2. RESEARCH OBJECTIVES & Rela ted sub Objectives To know the relationship of sales with the advertisement. ? To know awareness of people towards Webtel Complete Software package ? To know in which segment chocolates are mostly like/preferred. ? To know which advertisement tool is mostly preferred by people. ? To know the preference of Webtel Complete Software package with comparison to other competitive brands. ? To know the factors which affects consumer’s buying behavior to purchase chocolates. 3. Information requirement †¢ First, I had to know about all the competitors present in the Complete Software package segment (Reputed and well established brands as well as Local brands). Before going for the survey I had to know the comparative packs and prices of all the competitors existing in the market. †¢ Since software is a product that attracts IT people and the other professionals hence I had to trace the market and segment it, which mainly deals with people of various professional groups. â⠂¬ ¢ As Complete Software package is different product, the main information needed is the various types of software available in the market, their serviceable value and various other facts. They can be termed as : †¢ As Webtel Complete Software package advertisements are mainly done through hoardings but on road show the advertisement is being telecasted timely and on the proper time or not. ABOUT THE PROJECT The project was titled research on WEBTEL which was taken as the universe and accountant offices of whole Delhi were taken as the sample for the project. Further project involved the collection of primary data by physically visiting the outlets and conducting a questionnaire based interview to collect primary data. Project involved the study of buying behavior of sample size our project requirements were:- Examine the Business Need or Opportunity:- Write a Clear Statement of Project Objectives:- Know the Difference between Wants and Needs:- Negotiate the Requirements Definition Interactively with the Customer:- Conduct a Thorough and Comprehensive Analysis:- Document the Results Unambiguously in Sufficient detail:- COMPETITION ANALYSIS OF WEBTEL Market situation NO CHOICE BUT TO E-COMPULSORY THE Finance Act, 2003 amended Section 206 of the Income-Tax Act, 1961 facilitating introduction of filing of tax deducted at source returns through the electronic media. This provision is effective June 1, 2003, and the details and modalities have been prescribed in `Electronic Filing of returns of Tax Deducted at Source Scheme, 2003†². As per the newly introduced scheme, corporates will have to mandatorily file TDS returns from financial year 2002-03 before March 31, 2004. There is no dispute that this bold step initiated by the Income-Tax Department has to be welcomed and corporates should fully co-operate in the successful implementation of this laudable initiative. TDS as a mechanism to collect taxes is here to stay and will play an extremely vital role in garnering direct tax collections on a regular basis. In the current situation, considerable time and paperwork is associated with TDS compliance which, by and large, is manual in nature and takes a heavy toll on both the assessee and the Department. It is in this context that these initiatives have to be understood. Forms, periodicity As per the I-T law, entities (both corporates and non-corporates — deductors) making payments (such as salary, interest, dividend, professional fees, brokerage, rent, and so on) to third parties (deductees) are required to deduct tax at source from these payments and deposit the same at any of the designated branches of authorised banks. To ensure proper checks and balances on these payments (TDS) and subsequent credit taken thereof by the deductees, the deductors are required to file TDS returns with the Department. TDS returns contain details such as name, Permanent Account Number (PAN) and address of deductees, date of payment, gross amount, amount of TDS, date of deposit of TDS amount in bank, name of bank branch where TDS amount deposited, and so on, in the data structure (file formats) prescribed by the Department. Salient features Collecting physical TDS returns, keeping proper checks and balances of TDS deducted and deposited by deductors and credit claimed thereof by deductees have always been matters of concern for the Department. Keeping in view the benefits that dematerialisation has brought to the capital market in the last few years, the Department is providing the facility for furnishing TDS returns in electronic form (e-TDS return). The Department has made it mandatory (w. e. f. June 1, 2003) for corporate deductors to furnish their e-TDS return. Non-corporate deductors can furnish their returns in physical form with their respective I-T offices. They can also furnish their e-TDS return through TIN facilitators (TIN-FCs) managed by the NSDL. Checklist After preparing the e-TDS return file, the tax deductor will check the following to ensure that the e-TDS return file is complete in all aspects and is ready for furnishing to TIN-FC: †¢ E-TDS return file is in conformity with the file format notified by the Department. Each e-TDS return file (Form 24, 26 or 27) is furnished in a separate CD/floppy along with duly filled and signed Form 27A in physical form. †¢ Separate Form 27A in physical form i s furnished for each e-TDS return. †¢ Form 27A is duly filled and signed by an authorised signatory. †¢ Striking and overwriting, if any, on Form 27A are ratified by the person who has signed Form 27A. †¢ E-TDS return file if compressed, is compressed using WinZip 8. 1 or ZipItFast 3. 0 compression utility only. †¢ New TAN quoted in e-TDS return file and mentioned on Form 27A is the same. Confirm new TAN by using search facility on the Department's Web site (www. incometaxindia. gov. in). Control totals, TAN and name mentioned in e-TDS return file match with those mentioned on Form 27A. †¢ In case of Form 24, copies of certificates of no deduction of TDS and deduction of TDS at concessional rate, received from deductees are attached. †¢ E-TDS return file has been successfully run through the Validation Software provided at the site www. incometaxindia. gov. in or http://tin. nsdl. com. The success of such initiative largely depends on wholehearted effor t on the part of the assessees to comply with the procedures. Admittedly, there will be initial teething problems which can be sorted out on a one-to-one basis or through seminars and interactive sessions with the officials of the Department. Once corporates ensure the success of such a scheme, it is only a matter of time that even non-corporates which have to necessarily computerize their operations for survival in business will also fall in line and furnish TDS returns in electronic form. Competitive advantage of WEBTEL WEBTEL occupies a market share of 50-60% which is the largest in Delhi and is expected to grow at 5% mainly from up gradation of softwares through new development. The market in Asia is going to grow by 3. 9%. To increase sales the firm should look at revolutionary ideas in marketing, sales, product development because the product a man buys shows his personality. Webtel is trying to increase global competitiveness through innovative products and speed-to-market. For this reason Webtel & Sharp are looking towards product planning, assessment of products for manufacturing E-TAX. A very different way for increasing market share can be like replacing 15% or 40% of its product range by a different product range of the same company. The main factors behind its success would be build retailer- Customer partnerships for long term value creation & accelerated production through cost reduction. This is possible through the joint venture in China or shifting base to Asia. Managers and employees should go through phases like on the job training, job rotation to explore competencies to understand which are the products to be changed & understand how to make more environment friendly products. Moreover employee safety advantages should also be created in the company. Moreover few joint ventures & alliances especially in case of E-TDS & E-TAX mainly by sourcing few components rom low cost production bases can definitely help in maximizing sales. Employee motivation and choosing likeminded employees for different localities is an added advantage. Understanding consumer ne eds and creating a long term relationship both with shareholders & customers is also a very big quality. These factors can help in Webtel become an employer of choice & a good corporate citizen. STRATEGY WEBTEL is working intensively to improve profitability. Competitive production, new products based on consumer insight, and a strong and global brand are components in a strategy which in coming years would generate profit margins on a level with the best in the industry. PRODUCT DEVELOPMENT In 2006, products that had been launched during the two previous years accounted for more than 40 percent of WEBTEL sales. The increased investment in product development based on consumer insight is definitely generating effects. Consumer insight is the foundation of all product development at WEBTEL. Understanding the needs of consumers as well as how they think, feel and act when they use softwares enables development work to be more accurate. Even better products are developed, and sales rise for products that consumers are willing to pay a higher price for. Resources for product development are in turn increased, and a positive spiral is created. THOUGHTFUL DESIGN Consumer interest in design is increasing continuously, which also increases the importance of design as a competitive tool. More and more people are willing to pay for good design. The Group's investments in design, which is a part of the product-development process, help to strengthen the brand and contribute to greater demand as well as higher margin HIGH RATE OF INVESTMENT Since 2002, investments in product development have increased from approximately 1 percent of sales to 1. 8 percent in 2006. At the same time, development has become more efficient through global cooperation and coordination of launches between different product categories. Investment as a percentage of sales is expected to increase somewhat in coming years. The focus is on developing products in profitable segments and high-growth areas, simultaneously making launches more accurate. Webtel has only one promise and one language. Consumers must always recognize the values that Webtel stands for, irrespective of which product or service they buy. Webtel is a strong, global and leading brand for both consumers and professionals. For a consumer-goods company like Webtel, the brand is one of the most important assets. Since a customer does not buy software often, consumers have only limited knowledge of what the market has to offer since their last purchase. A strong brand with a leading position that stands for quality and innovative products is attractive to both consumers and retailers. The brand can justify a higher price and provide a stimulus for repeat buying, and also contribute to higher profitability and additional resources for investing in development of new products. It is therefore of great importance to maintain the Webtel brand as strong, global and in the lead. â€Å"THINKING OF YOU†- GLOBAL MESSAGE All Group market communication shall create a uniform image of Webtel, in every product category and in every geographical market. In 2006, the new global communication platform was launched – â€Å"Thinking of you†. It highlights Webtel strong focus on consumer insight for development of new products, and profiles Webtel as a â€Å"Thoughtful Design Innovator†. INVESTING IN THE BRAND Investments in market communications in 2006 amounted to 1. 5 percent of net sales. Over the next few years this figure will rise to more than 2 percent. Investment in the Webtel brand accounted for approximately 70 percent of resources for market communication process in 2006. Strong local brands are combined with the Webtel brand in order to reinforce the link to Webtel and make marketing more powerful. The share of Group products sold under the Webtel brand, inclusive of double-branded products, rose from 18 percent in 2000 to approximately 45 percent in 2006. COST In an industry featuring tough global competition, maintaining low cost levels and efficient production is a prerequisite for success. Webtel is achieving savings in production and purchasing, chiefly by moving production to low-cost countries and increasing purchasing there. This is part of a proactive program for creating long-term competitiveness. GROWTH Webtel will achieve profitable growth through competitive production, innovative product development and a strong global brand that is in the lead. The focus is on improving the product offering and identifying areas – product categories, regions and sales channels – that can drive growth. GROWTH IN PRODUCT All the new products that Webtel launches are created by the Group's process for development based on consumer insight. This increases the probability that the products will be successful. Identifying product areas with a potential for rapid growth is a continuous priority. The trend is being driven by new, innovative products with good design, practical functions and good environmental properties. GROWTH IN REGIONS The Group's strategy is aimed at profitable growth. As a leading player in the market, this means that Webtel has to follow market growth in developing countries and selectively expand operations in specific product categories. The Group has a strong presence in growth regions such as Mumbai, Kolkata and Solan (H. P) in terms of both production and the market. Demand for latest softwares is increasing strongly in developing countries. Local presence and the broad experience of growth markets that Webtel has acquired create opportunities for continued expansion. GROWTH IN THE SALES CHANNEL The share of E-TDS of Webtel dealers is growing rapidly in Delhi and Mumbai. A strong and stable brand together with new and innovative products will enable Webtel to increase sales through these specialists. Prior to a purchase, the Internet is often a consumer's first contact with softwares. Webtel has a strong position on the web, and substantial investments will be made to further increase it. GROWTH VIA ACQUISTION In addition to organic growth, Webtel has opportunities for growth through acquisitions. The top priority is given to technology, products and brands that can help the Group increase its market share in the premium segment. DISTRIBUTION STRAREGY Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the ‘distribution chain' or the ‘channel. ‘ Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user. Webtel has different strategies for distribution of their softwares. They are as follows-: †¢ Distributor, who sells to retailers †¢ Retailer ,who sells to end customers †¢ Advertisement typically used for consumption goods Driven by consumers, the push for lower prices has caused software manufacturers to drive out costs from all parts of their operations in order to remain competitive. As , Ravi Kapoor head of Delhi integration for software manufacturer Webtel (headquartered in New Delhi) puts it, â€Å"in regard to external consumer price developments, in recent years prices have been on the whole falling. The average price of an E-TDS and E-TAX on the whole is lower. † In fact, he says, prices were higher even 5 years ago. Such cost pressure has caused Webtel, like many or most other software manufacturers, to examine its cost structure and try to improve the efficiency of all links in the supply chain. Among purchasing and supply management initiatives implemented by Webtel are inventory-reduction efforts, supplier consolidation, and creation of a â€Å"pull† demand system initiated by consumers, logistics improvement, early supplier involvement and cross-functional training. Last year net sales for the Webtel Group reached over 5 , with white goods representing 80% of the total. The Group also owns Frigidaire Home Products in the States. Taking inventory out of the chain Close on the heels of a long series of acquisitions, Webtel recently emerged from a vigorous two-year restructuring program, consolidating its operations at all levels. In the company's year-end report, President and CEO Ravi Kapoor notes that â€Å"between 1997 and 1999 the number of Webtel software Products warehouses was reduced from 52 to 33, and inventories measured in days were cut by more than 20%. Manufacturing flexibility is at the center of the company's operational strategy with the emphasis pla ced on customization rather than standardization. Jayant explains that the just-in-time (JIT) philosophy the company employed on the supply side 10 years ago now is being shifted downstream to large retail customers. â€Å"We need to move our focal point for the JIT concept away from the assembly line toward the shop floor of the retailer,† says Jayant. â€Å"That is where the JIT philosophy needs to be applied in order to be competitive. We can no longer run our plants based on manufacturing efficiency and measure performance by the number of appliances per man hour. That will only lead to us producing finished product that eventually we will then have to push out to the market. Instead, we need to make sure that what we make in the plant is really what the customer wants, and at the time when he wants it. † A spokesperson at Webtel's purchasing organization, headed by Jayant Chauhan, puts it this way: â€Å"Why should it not be possible to have a direct link from when Mrs. Sunita wants to buy E-TAX software where the supplier supplies an E-TDS element? Make the demand a pull situation, where each time we have a demand from our customer, it creates a direct pull back to our supplier. † Pull system requires frequent planning This intense customer-driven focus is no small task with 22 manufacturing entities located throughout India and responsibility for managing a total of 15,000 customers. In order to help make the concept work, Webtel has begun a program to manage the inventories of the company's larger retail customers and has succeeded in bringing the â€Å"frozen† period in manufacturing-the amount of time around which schedules are built-down to less than one week. This requires daily planning. In fact, an even tighter planning schedule currently is being tested at one of the company's manufacturing facilities in southern Europe. As Arjun explains, â€Å"We are testing production planning where we do it more than once a day. We change the planning one, two, three, and sometimes we approach four times a day, informing our suppliers via the Net, for example. Obviously this requires a high degree of coordination with suppliers, and Arjun, who is responsible for an $8 billion purchasing spend, is taking the fat out of the system, and reducing the supply base by 15% each year during the consolidation process. Key to this reduction is a shift to module purchasin g. â€Å"We have an aggressive program to reduce the number of suppliers,† says Arjun, â€Å"because we are moving toward a global purchasing policy. But in this process we are moving from buying raw materials and components to buying more modules or systems. That also will help us to reduce the number of suppliers. † Supplier performance measurement Webtel has about 5,000 suppliers. Three hundred of these furnish systems or complete modules. Arjun maintains supplier accountability with a number of evaluative tools, including a supplier classification model. Classifications include â€Å"preferred,† â€Å"active,† â€Å"restricted,† â€Å"disqualified,† and â€Å"potential. † Preferred suppliers must meet rigorous quality criteria, provide appropriate cost targets, and be on the leading edge in technical innovation. Active suppliers meet at least the minimum requirements and are used if preferred suppliers are not available. Potential suppliers are identified and evaluated in terms of their ability to support future needs. To change a classification, a supplier must go through an approval process that is administered at various organizational levels. Supplier performance is measured with a supplier-profile tool that rates suppliers on a scale of one to nine according to a list of 12 categories, as well as commodity-specific criteria. The first two categories relate to quality, the third to capacity, and the fourth to delivery performance. These ratings generate a supplier profile, which is then mapped against a minimum-to-preferred supplier performance model. Logistics initiatives Delivery performance is measured through logistics management up and down the chain, and purchasing and logistics work hand in hand to manage inbound direct materials. Perun Sharma, general manager of Mumbai logistics, is coordinating an effort with Jayant to make transportation fees more transparent, instead of being buried in the price of goods. This allows logistics to â€Å"chase† a logistics contract, offering it to a supplier as a way to reduce transport costs. â€Å"Frankly speaking,† says Perun, â€Å"that is an area where some of our suppliers make a mistake, giving us transportation at too low a cost. The important thing is that we can help our suppliers improve their transport cost and performance. † Perun also has been involved in reducing costs on the retail end of logistics, and he envisions a time in the future when entirely dedicated trains-operating within an organized hub system-will deliver goods according to precise timetables. â€Å"Fuel is up almost to a dollar a liter in Mumbai,† She explains. â€Å"It's heavily taxed because of environmental concerns. Therefore we are constantly looking to other means of transportation, and the most viable is, or should be, train transport. It's more environmentally friendly since there is lower energy consumption and fewer emissions per ton of freightage. The absolute best speed is not the most important thing, but rather if we say we can deliver it in two days, then we should be able to do so. Otherwise, I don't think we can live up to the future demands of our customers when it comes to service level. â€Å"Front loading† supplier expertise Arjun goes on to stress the importance of including suppliers as early as possible in the planning stages-in next-generation planning and R&D, for example. Then we know what we have in the pipeline for the next, let's say, the next coming years. These are ways we front load our activities with our suppliers. This early involvement needs to occur even before product development. † And what about the risk of leaking information to competitors? â⠂¬Å"Certainly there is an element of risk,† Arjun notes. â€Å"But it's really a total commitment on both sides. In software development, for example, you have to select your suppliers extremely early. First of all, because maybe you don't have so many suppliers that can provide you with the right technology. And, secondly, the technologies are so sharp now, there has to be a lot of integration. Furthermore, if these suppliers should share some of this information with your competitors, this would endanger their business with you. And, suppliers also benefit because they won't build the wrong inventory; they won't have the wrong raw materials in their factories. It's like in a marriage. It's not because you have a good contract that you can make it work. What you need is confidence between partners. † BRANDING The American Marketing Association (AMA) defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods a nd services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Every brand represents a promise to its market: â€Å"buy me and you will get this experience†. Strong brands are trusted brands; they have built a reputation with customers over time by living up to their promises of quality, innovation and leadership. We have many strong brands in our portfolio. Its main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. It also has a range of other strong brands for both consumers and the professional market. Objectives that a good brand will achieve include: †¢ The Confirms your credibility †¢ Connects your target prospects emotionally †¢ Motivates the buyer †¢ Concretes User Loyalty †¢ Delivers the message clearly To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After the entire brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. Webtel has divided its brands into mainly three groups like: 1. Webtel Master  Brand 2. National consumer  brands 3. Special brands Webtel master  brand The name Webtel is found on a large number of our products, satisfying a wide range of consumer and professional needs. Sometimes the name appears on its own. With E-TDS, we aim to bring out the best of functional Indian form and technology to demanding consumers in Delhi and elsewhere. Webtel Professional satisfies the demands of even the most discerning professional CAs and accountant operators around the India. Webtel master  brand: †¢ E-TDS †¢ E-TAX †¢ Digital signature certificate National consumer  brands Due to a history of acquisitions, Webtel today has a large portfolio of brands that enjoy strong positions in their home markets. These brands are trusted by consumers who look for innovation, design and durability at affordable price levels. These are †¢ WEB-D-VAT †¢ WEB-M-VAT †¢ WEB-WB-VAT Special brands We enjoy a leading position with professional users in the industries we serve around the globe, such as web-e-manager and web-e-secure. Webtel Professional provides an extensive range of professional-grade products and solutions from our major national brands, but in addition we also have a number of specialist brands serving particular demands of professional users. These brands are like: †¢ WEB-E-MANAGER †¢ WEB-E-SECURE OBJECTIVE OF THE STUDY The need for study arose because of the high competitiveness of the market and use of different sets of marketing mix alternatives by different companies to enhance the sale of their products. Customers’ satisfaction has become the most important factor to remain in the business so, it is necessary for an organization to know the preference of the customer so that it is able to fulfill the requirements of the customers. Following are the objective of study, 1. To the present market scenario. 2. To know the changing demand of customers. 3. To know the changes that companies are bringing with respect to the changes in customers demand. 4. To have the practical knowledge of the market so that it could be applied in the world of corporate in the near feature. 5. To find out the changes in market demand of various WEBTEL product i. e. E-TDS, E-SECURE, E-TAX . 6. To study the changes in consumer behavior and demand. 7. To find out the changes in companies manufacturing pattern to change in market Behavior. 8. To compare the data collected for the year 2007 with year 2006. PRIMARY OBJECTIVE The main objective of the study undertaken was: †¢ To get the respondents’ insight – both, of the Consumers, i. e. the existing Accountant customers and the (Company owned and Franchisee outlets, respectively) Owners. SECONDARY OBJECTIVE In addition to knowing the perceptions, problems, their possible reasons and getting feedback from the existing Webtel Accountant customers, the study also : †¢ Finds the effectiveness of the company’s advertisements and promotional campaigns undertaken Makes people aware of the different plans of the company and suggests the best plan for them Finds the awareness levels regarding the various Value Added Services  (VAS) PROMOTIONAL STRATEGIES Marketing theory distinguishes between two main kinds of promotional strategy – â€Å"push† and â€Å"pull†. Push A â€Å"push† promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Initially when Webtel came in the market they adopted push strategy which means introducing a product forcefully just to create demand for a product in the market. But sometime they realized that by this strategy they won’t be able to capture the market so they switch to pull strategy. A good example of â€Å"push† selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Car phone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia – for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A â€Å"push† strategy tries to sell directly to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel CBeebies and BBC2. METHODOLOGY The research problem given to us was investigated on the basis of primary data collection and secondary data collection. I had intervened several clients in Delhi. A structured schedule (questionnaire) was prepared and the relevant information was gathered from various clients on the basis of questions of different sorts. Several information was also gathered from CAs and other information from accountants, internal files, in house journals, records and on the basis of our discussions held with different members of the branch team. Sampling Sampling is a method by which one can collect the various information about the population by just taking its sample. Here the sampling method undertaken was, Random sampling was done with the clients. Convenience sampling of Webtel product. TYPE OF RESEARCH CONCLUSIVE RESEARCH (DISCRIPTIVE):- FIELD SURVEY Questionnaires were put across to consumers to find out their perception and insight about Webtel complete software package to determine their needs, wants, reactions, preferences, impact of the current offerings and how they can be improved further, with a view to get an insight to the problems faced (if any), along with the new innovations that they may be looking forward to. Questionnaires were also put across the companies Owners to determine their perception and insight about Webtel software package, to look at the product from their perspective, and to cover the various above mentioned objectives Exploratory research exploratory research seeks to discover new relationship, emphasis on discovery of ideas. Marketing researches devote a significant portion of their work on exploratory studies when very little is known about the problem being examined. UNIVERSE & SOURCE OF DATA The plank on which the study rests is information, which will be procured as a judicious mix of both secondary data and primary sources of data. Primary data Data was collected specifically for the research need at hand. This includes:- ? Interviews and surveys of respondents with informed ideas about the subject of the project, with the help of questionnaires Secondary Data Already published data formed the launch pad for the study. This included: – i) Internal Data: which originates within the organization? ? Brochures, pamphlets ? Official reports ii) External Data: which originates outside the organization? ? Books Periodicals (magazines, journals) ? The World Wide Web for Information ‘or’ the Internet SAMPLING 1. Sampling Technique: Non probability sampling (A non probability sampling technique is that in which each element in the population does not have an equal chance of getting selected) 2. Sample Unit People who buy Software pac kage available on Online Demand, Registered Offices etc. 3. Sample size : 200 respondents (Designation Changing between personal and professional) These are the respondents belonging from different-different designations like Finance field, Engineering field, Medical field & Educational field. 4. Method : Direct interview through questionnaire. 5. Data analysis method : Graphical method. 6. Area of survey : New Delhi 7. Timing of survey : 9. 00 am to 6:30 pm method used for data COLLECTION (FIELD work) †¢ Questionnaire was prepared keeping the objective of research in mind. †¢ Questions were asked to respondents as regards to their willingness to purchase Softwares. †¢ The help of questionnaires conducted direct interviews, in order to get accurate information. †¢ In order to get correct information I had to approach consumers specially to the charted accountant and other professionals who are using complete accountant software package. I visited as many respondents as I can and asked them their real likings about any accountant software package and also got an idea, how a software package should be? †¢ It is really a Herculean task to understand Consumer Behavior, as the definition suggest, â€Å"Consumer behavior is a physical activity as well as d ecision process individual engaged in when evaluating, acquiring, using and disposing goods and services†. †¢ In order to collect accurate information I visited to different-different offices, each and every question was filled personally by the respondents and checked properly. †¢ People were not willing to answer, when they were contacted between 1. 00 pm to 5. 00 pm, the time when most of the people take rest during the scorching heat. research instrument used – details & why? If one wants to know what type of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. Thus, the questionnaire method has come to be the more widely used of the two data collection method. Many consumers are now familiar with the telephone caller who greets them with â€Å"We are making a survey†, and then proceeds to ask a series of questions. Some interviews are conducted in person, others by telephone, and others by mail. Each of these has its special advantages and disadvantages and limitations. The questionnaire method in general, however, has a number of pervasive advantages and disadvantages. Discussion of particular variations will be more meaningful if these characteristics of the general methods are brought out first. A questionnaire consists of list of questions to be asked from the respondents and the space provided to record the answer / responses. Questionnaire can be used for the personal interviews, focus groups, mails and telephonic interviews. The choice among these alternatives is largely determined by the type of information to be obtained and by the type of respondents from whom it is to be obtained. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to question, written or oral. Questionnaire in the project consists of: ? Multiple choice questions ? Dicthomus MULTIPLE CHOICE QUESTIONS: Questions of this type offer the respondents an alternative to choose the right answer among others. It is faster, time saving and less biased. It also simplifies the tabulating process. OPEN END QUESTIONS: In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or opening questions. They introduce the subject and obtain general reaction. DICTHOMUS: These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either ‘Yes† or ‘No’. Data Collections Tools Collection of data cannot be done without proper planning and use of right method. Thus the tools used for collection of data was, a. Observation in different areas. b. Interview with clients. c. Questionnaire for clients. SAMPLING METHODS Sample design is a definite plan of obtaining some items from the whole population. The sample design used in this project is two state sampling i. e. cluster sampling and convenience sampling. The whole City & Country was divided into some geographical areas and I have chosen YAMUNA VIHAR, ASHRAM, JANAKPURI AND MANY MORE. CLUSTER SAMPLING Here the whole area is divided into some geographical area and a definite number of Charted Accountants were to be surveyed. CONVINIENCE SAMPLING This type of sampling is chosen purely on the basis of convenience and according to convenience. I visited Offices, Malls, Banks, and Institutes. Tools and techniques of analysis Data analysis was done on the parameter of use of software package on basis of quality, price used and preference given at the time of purchase. Technique used was comparison of the use of rice based on various parameters of various Webtel Clients. Designing Questionnaire: Our questionnaire was prepared with the specific aim of knowing the buying behavior of Webtel Software and so the questions were framed keeping in mind the context of the Service of software used, price, quality, frequency of purchase. Our questionnaire was both open and closed ended. Limitations 1. The study was limited in terms of geographical coverage as it was limited to the city of Delhi, this makes the findings not fit for other areas. 2. The whole study was completed in a short period of fifteen days. It was difficult to cover large sample. 3. Some clients gave biased response and did not give importance to the survey. This may affect the accuracy of the findings. 4. In estimates of market share of Webtel, I was not provided with the exact sales data by some clients. 5. During the survey some respondent had also shown a non corporate attitude towards the data collection. 6. Some clients gave irrelevant data regarding their sales which caused some difficulties in data analysis. DATA ANALYSIS AND DATA INTERPRETATION Project report and project interpretation are not complete unless and Until the data analysis and data interpretations are interpreted in the true form. In this study of mine, an attempt has been made to investigate and explore the market changes in terms of its products. This chapter definitely takes care of the specific interpretations and shall go a long way in explaining the logic behind the research problem. Analysis of Change in Customer Behavior For analyzing the change in customer’s behavior in terms of E-TDS and E-TAX, I had visited several clients. This can only be done by comparing the data collected from the market in year 2009 with the data of year 2008. The data collected regarding sales of E-TDS in a month are as follows, Avg. Sales of E-TDS and E-TAX per month in year 2008 PRODUCTS E-TDS E-TAX TOTAL Total Sales5942101 %age42%58% Avg. Sales of E-TDS and E-TAX per month in year 2009 PRODUCT E-TDS E-TAXTOTAL Total Sales6523 88 %age73. 86%26. 14% Graphical Representation of Data For E-TDS [pic] For E-TAX [pic] Data interpretation From the above given data we can make following interpretation. In the year 2009, sales of E-TDS were 73. 86% were as sales of E-TAX were 26. 4% and in the year 2008, sales of E-TDS decreased to 42%, were as sales of E-TAX increased up to 56%, With this we can make the conclusion that, there is a certain change in customers’

Free Essays on Deception By Appearances

Deception by Appearances What you see is not always what you get. Appearances can be deceiving. If one does not logically think about another’s appearance, they can end up with misinterpretations far from the truth. Arthur Conan Doyle noticed this and tries to prove in his story â€Å"The Hound of the Baskervilles† how appearances can be misleading. Appearances can cause someone to overlook the obvious truth. Sneaky behavior confuses logical understanding. The secretive night meetings of Barrymore cloud Watson’s mind with assumptions. Early in the morning, Watson hears footsteps out in the hall and decides to follow the noise. â€Å"A long black shadow was trailing down the corridor†¦ [and] the height told me it was Barrymore, [the caretaker]. There was something indescribably guilty and furtive in his whole appearance† (Doyle 390). Watson watches Barrymore walk to the window and look for someone signaling to him out on the moor and suspects some secretive business happening in the house. When confronted, Barrymore at first denies everything. However, later he bluntly says he will not tell the truth of what is happening because he feels it is not his business to tell. After his wife appears, the truth comes out that her brother is the escaped convict and that they take him food every night. The Barrymore’s insist the men not turn her brother in because t hey believe the convict to be of no harm to the community anymore and because they have made arrangements for her brother to reach freedom in South America. Watson further assumes the Barrymore’s being guilty when he finds out that the couple receives a great sum of money from the late Charles Baskerville. The Barrymore’s are removed from the suspect list after the truth is explained and Watson is left with no leads. Watson must learn that in order to solve the case, it will â€Å"require a mind free from assumptions of comfortable, law-abiding people† (Claus... Free Essays on Deception By Appearances Free Essays on Deception By Appearances Deception by Appearances What you see is not always what you get. Appearances can be deceiving. If one does not logically think about another’s appearance, they can end up with misinterpretations far from the truth. Arthur Conan Doyle noticed this and tries to prove in his story â€Å"The Hound of the Baskervilles† how appearances can be misleading. Appearances can cause someone to overlook the obvious truth. Sneaky behavior confuses logical understanding. The secretive night meetings of Barrymore cloud Watson’s mind with assumptions. Early in the morning, Watson hears footsteps out in the hall and decides to follow the noise. â€Å"A long black shadow was trailing down the corridor†¦ [and] the height told me it was Barrymore, [the caretaker]. There was something indescribably guilty and furtive in his whole appearance† (Doyle 390). Watson watches Barrymore walk to the window and look for someone signaling to him out on the moor and suspects some secretive business happening in the house. When confronted, Barrymore at first denies everything. However, later he bluntly says he will not tell the truth of what is happening because he feels it is not his business to tell. After his wife appears, the truth comes out that her brother is the escaped convict and that they take him food every night. The Barrymore’s insist the men not turn her brother in because t hey believe the convict to be of no harm to the community anymore and because they have made arrangements for her brother to reach freedom in South America. Watson further assumes the Barrymore’s being guilty when he finds out that the couple receives a great sum of money from the late Charles Baskerville. The Barrymore’s are removed from the suspect list after the truth is explained and Watson is left with no leads. Watson must learn that in order to solve the case, it will â€Å"require a mind free from assumptions of comfortable, law-abiding people† (Claus...

Media Impact essays

Media Impact essays The Spin Doctors: Examining the Media The amount of media exposure we have been subjected to since birth is astounding. The media affects our daily life even when we arent aware of it. As a teenager, I utilize many types of media. Moreover, I do not realize that there are at least six major companies that own almost everything we see, hear and read. The media is driven by profit and power, not the pursuit of factual news. The idea of these conglomerates to make one big corporation is bizarre. I believe they look at people and only care about money. All they want is to compete with each other with the most power. The companies concentrate on what people like but they really do not care. The audience is drawn to personal celebrity life, trendy outfits and bizarre ceremonies. I argue that these companies cannot come together because soon it will be one company who owns everything and there will not be any competition to outshine the media. I will assert the scope and nature of the mass media I use, the consumption of ce rtain mediated texts vs. others, the ownership of my man media outlets and how it has affected and influenced my life. At 18, I am attentive of at least 7-8 hours a day of media contact. On vacation, media contact is limited because individuals have better things to do; sightsee, swim in the ocean and of course shop. Shopping plays a big part of media keeping one modernized with stylish fashion during everyones vacation. I use media to relax, to waste time, to know what is happening around the world, window-shopping for clothes and for pleasure. I like to listen to a movie I have seen a million times while I work. One of many movies I listen to is Waynes World. While typing this paper, I am listening to music and doing my laundry. A few radio stations I listen to are 106.7 KBPI, KISS 95.7, KOSI 101.1. The E! Entertainment channel is one of my all time favorites. I enjoy watching the news and true ...

Reginald Fessenden and the First Radio Broadcast

Reginald Fessenden and the First Radio Broadcast Reginald Fessenden was an electrician, chemist, and employee of Thomas Edison who is responsible for transmitting the first voice message over radio in 1900 and the first radio broadcast in 1906. Early Life and Work With Edison Fessenden was born October 6, 1866, in what is now Quebec, Canada. After he accepted a position serving as principal of a school in Bermuda, Fessenden developed an interest in science. He soon left teaching to pursue a science career in New York City, seeking employment with Thomas Edison. Fessenden initially had trouble attaining employment with Edison. In his first letter seeking employment, he admitted that he [Did] not know anything about electricity, but can learn pretty quick, leading Edison to initially reject him though he would eventually get hired as a tester for Edison Machine Works in 1886, and for Edison Laboratory in New Jersey in 1887 (the successor to Edisons famous Menlo Park lab). His work led him to encounter inventor Thomas Edison face to face. Although Fessenden had been trained as an electrician, Edison wanted to make him a chemist. Fessenden protested the suggestion to which Edison replied, I have had a lot of chemists . . . but none of them can get results. Fessenden turned out to be an excellent chemist, working with insulation for electrical wires. Fessenden was laid off from Edison Laboratory three years after he began working there,  after which he worked for Westinghouse Electric Company In Newark, N.J., and the Stanley Company in Massachusetts. Inventions and Radio Transmission Before he left Edison, though, Fessenden managed to patent several inventions of his own, including patents for telephony and telegraphy. Specifically, according to the National Capitol Commission of Canada, â€Å"he invented the modulation of radio waves, the ‘heterodyne principle,’ which allowed the reception and transmission on the same aerial without interference.â€Å" In the late 1800s, people communicated by radio through Morse code, with radio operators decoding the communication form into messages. Fessenden put an end to this laborious manner of radio communication in 1900, when he transmitted the first voice message in history. Six years afterward, Fessenden improved his technique when on Christmas Eve 1906, ships off the Atlantic coast used his equipment to broadcast the first trans-Atlantic voice and music transmission. By the 1920s, ships of all kinds relied upon Fessendens depth sounding technology.   Fessenden held more than 500 patents and won Scientific Americans Gold Medal in 1929 for the fathometer, an instrument that could measure the depth of water beneath a ships keel. And while Thomas Edison is known for inventing the first commercial light bulb, Fessenden improved upon that creation, asserts the National Capitol Commission of Canada.   He moved with his wife back to her native Bermuda after leaving the radio business due to differences with partners and lengthy lawsuits over his inventions. Fessenden died in Hamilton, Bermuda, in 1932.

Examining Your Community's Source of Energy (Dallas, Texas) Essay

Examining Your Community's Source of Energy (Dallas, Texas) - Essay Example The energy produced and used in Texas comes from various sources, both renewable and non-renewable. Most of this energy however comes from non-renewable sources. In Dallas, the most common types of energy used to power homes is electricity derived from hydro, electricity derived from nuclear power, and natural gas. Electricity plays a big role in the economy of Dallas as it provides the energy that runs homes, recreational facilities, industries, and businesses. The electricity that is supplied to homes and industries in Dallas comes from Electric Reliability Council of Texas (ERCOT). On the other hand, the community living in the urban parts of Dallas use natural gas especially for heating, the supply coming from various sources (piped or tanked natural gas). In general, the community has been relying on the three sources of energy for a long period of time. From the bills that we have received, our electric consumption amounts to about 583,333 Btu of natural gas and an average of 4 41 Kwh of electricity per month. This translates to about 7 million Btu of natural gas and about 5300 Kwh of electricity per year. ... (estimated number of houses in the community) Community yearly consumption of electricity = 5300 Kwh x 460698 = 2441699400 Kwh or 2441699.4 MWh Community yearly consumption of natural gas = 7,000,000 Btu x 460698 = 3224886000000 Btu Nuclear Power Nuclear energy is a non-renewable power source. It is derived from nuclear fusion or fission of radioactive fuels such as uranium. As previously stated, one of the energy sources that apply in Dallas is nuclear energy. Texas derived about 10.3 % of its energy from the South Texas Project and the Luminant’s Comanche Peak in 2006 (Combs, 2012g). The electricity generated from these nuclear sites found its way to the states’ electricity grid and was used both for domestic and industrial applications. Although quite reliable and cheap, nuclear energy is associated with many negative impacts. For one, the fuel that is used in the generation of nuclear energy is mined from the ground which means that a lot of environmental pollution occurs as a result. Although most of the uranium that is used to power the nuclear plants is imported a limited amount is mined locally. During mining of the fuel, the environment suffers massive pollution as dust mixes with air. Furthermore, during the transportation of the fuel, the air is polluted by exhaust fumes produced by the trucks that ferry the raw materials. One of the greatest challenges that the Texas community faces as a result of nuclear energy production is waste disposal. During the production of nuclear energy, a lot of heat is generated. This heat is dissipated in the air directly causing heat pollution. The cooling systems of the reactors also

Class student dicussions answers week 2 Assignment

Class student dicussions answers week 2 - Assignment Example The concept of group thinking is not reflected on how the student argues that the government is not fully addressing the fire arm possession issue. It is important to understand a statement or question before responding to it in order to accurately answer it without diverging to issues out of topic. In explaining how the â€Å"you attitude† and the company’s credibility would be used in communicating the change from animal testing, Fedline hits the nail on the head by acknowledging that the company values concerns by its customers. This shows that the company has employed the â€Å"you attitude† in putting first the customers as most valuable stakeholders in the company. The communication is very efficient since it is concluded by an encouragement to the customers to continue airing their views and providing feedback to the company. The second response to this concern by customers is also on point. The student makes it appear as if the company itself had similar plans. The student goes ahead to say that he would highlight on the new methods that the company would use without compromising on the quality of its products. This leads to an increased customer confidence in products. Communication via letters is also personal and direct. It is an effective way of responding to customer opinions since they are more likely to feel valued by the company. Joelena identifies a jargon in the article titled "Obama to Congress: 'We Are Not a Deadbeat Nation' ". The word â€Å"Deadbeat† is popularly used in North America and describes a person who is not in a position to pay a debt or meet his/her financial obligations. The word is effectively used if the target audience are Americans but ineffective to international reader who may not understand the word. Joelena has however not provided examples of an epithet nor a euphemism as required. The student proceeds to answer to the second question by showing how respect calls for a change in dialect as she talks to her spouse, children, friends and even strangers. The examples provided are effective and meaningful. Saraswathi begins answering the question by describing the meaning of an epithet, a euphemism and jargons before providing short but accurate examples of each. This answers the first part of the question in few words which are quite appropriate. The student however does not describe any situation which necessitates code switching in his daily encounters. Before deploying Windows 7 in an enterprise network environment, Anna believes that compatibility of existing software application and ability of employees in the organization to use the new system are important factors which must be considered. If this are not carefully considered, an enterprise might need to forego use of certain application which may be crucial in operation of day to day activities of an organization. Incompatible applications should be upgraded or changed in preparation to deploying Windows 7 in an enterprise network environment. Staff should be trained on how to use the new system. If they are not, productivity is set to drastically reduce. In response to the statement requiring a step which one would take on a reference computer and another on a technician computer when creating a custom image, Anna and Michael use technical terms to comprehensively address the issue at hand. The two

Zinc Finger Nucleases Essay Example | Topics and Well Written Essays - 3000 words

Zinc Finger Nucleases - Essay Example When mRNA or genes coding for modified ZFNs are expressed in cells they introduce site-specific breaks in target DNA, which when repaired by the cellular DNA repair machinery, result in substitutions or deletions at the cleavage site, thus introducing a site-specific mutation. 1) Cite four research papers that use this method (20%) and describe, with the aid of diagrams if necessary. 2) How ZFNs can be used to carry out site-directed mutagenesis and how the use of genome sequence data is essential to use this technique (80%). Upper Word Limit: †¦3000 RELEVANT MODULE LEARNING OBJECTIVES 1. Describe the different means of making targeted sets of mutations to systematically analyse gene function. 2. Be able to develop practical expertise in applying bioinformatics methods to biological problems 3. Have further developed your skills in information retrieval from library and Web site sources. 4. Have gained additional experience in critical reading of original literature. 5. Have dev eloped further your ability to study To be signed by the student I have read and understood the University regulations and the Departmental guidelines on cheating in my Degree Handbook. I confirm that, in preparing this piece of work, I have followed those guidelines. I understand that my work may be submitted for checking to the JISC Plagiarism Detection Service and that use of this Service complies with UK Data Protection Law. Word Count: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2730 words excluding cover page and references†¦ Signature of student†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Failure to sign and clearly identify this piece of work will result in no marks being awarded. Note: The standard turnaround time for marked coursework is four weeks. Turnaround times for coursework involving multiple and/or ext ernal markers may be longer. In these cases the module supervisor will advise when the coursework will be returned. Site-Directed Mutagenesis by Engineered Zinc Finger Nucleases Background A zinc finger refers to a secondary structural motif of certain proteins. The zinc finger folds in a manner that allows it to coordinate or hold a zinc metal. There are several zinc finger motifs; the most common is the Cys2His2 zinc finger that consists of an antiparallel ?-sheet and an ?-helix coordinated by 2 His and 2 Cys residues that bind a zinc atom. The zinc finger proteins are involved in many reactions like mediating protein-protein interactions, RNA binding, but they are most known to be involved DNA sequence-specific binding. Two or more zinc fingers comprise the DNA-binding domain. Each zinc finger domain binds to three bases on the DNA. If there are more zinc fingers, then more bases are bound. Bound regions by the zinc fingers are usually three bp apart, and bind to the major groove of DNA. The capacity of the zinc finger proteins to recognize highly specific DNA sequences for binding was exploited by researchers to produce, design, or engineer zinc finger nucleases (ZFN) that can cut the target DNA at specific sites. Usually, these zinc finger nucleases have similar motifs as that of Cys2His2 zinc finger protein. In order to cut a specific target site on the DNA, the engineered zinc finger protein was fused with the cleavage site of FokI endonuclease, which is a restriction enzyme. FokI has a strict requirement for dimerization to the DNA; this is the reason why two different ZFNs are designed in opposing direction to bind the FokI restriction site (Figure 1). One ZNF can have several zinc fingers but only one nuclease domain. Many engineered ZFNs are targeted to attach to different DNA regions. After the ZFNs specifically bind the target DNA regions, the Fok1

The Inevitability of Globalization Research Paper

The Inevitability of Globalization - Research Paper Example The concepts of globalization and interdependence are tightly connected. Many literature refer to globalization as the intensification of global interconnectedness and interdependence. Roland Robertson, the key figure in the formalization of the term globalization, stressed on the increasing level of interdependence between national systems in the aspects of trade, military affairs and culture (Waters, 2001). Waters (2001) defined globalization as "a social process in which the constraints of geography on economic, political, social and cultural arrangements recede, in which people become increasingly aware that they are receding and in which people act accordingly"(p. 5). The definition of globalization given by Inda and Rosaldo (2002) described globalization very well as the "intensification of global interconnectedness, suggesting a world full of movement and mixture, contact and linkages, and persistent cultural interaction and exchange" (p. 2). However, in economic terms, global ization refers to the integration of national or local economies to the global economy, facilitated by trade, migration, investments. Indeed, the complex processes and mobilities that come with the phenomenon of globalization describe the world we live in today. Long gone are the days when the world and its peoples can be conceptualized as forming isolated or separate societies, each with its own and   distinct culture. According to Inda and Rosaldo (2002), culture was assumed to be intrinsically discontinuous.

Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 words - 1

Community Relations & Media Relationships - Essay Example Public relations activities on the other hand have very minimal or no public participation, with the citizens receiving information of what has been agreed upon by the institution. Public relation activities serve mostly the wellbeing of the organization and the society is the reason why the activity is undertaken, but the members of the community are not the ones who undertake the task (Kowalski, 2007). 2. How Can Principals Identify and Analyze Relevant Publics? Principals can identify relevant publics in schools by verifying who are the customers, producers, enablers and limiters in the setup. They identify who are the major publics of the institution, who are the major publics concerning the given situation at hand and the key opinion leaders of the community or public. This will identify their customers who in this regard will include students and teachers, producers who could include teaching staff, donors and banks, enablers who could include the media, guidance and career cou nselors. They will also identify limiters who could include other schools, universities or learning institutions in the area. Analysis of publics is also vital since it enables principals to get vital information concerning relevant publics which is very imperative for the accomplishment of the program in question (Kowalski, 2007). Principals analyze relevant publics informally through research such as interviews or through formal methods such as surveys or focus groups. They analyze the consequences the public has on the institution and vice versa. 3. Discuss Ways Principals Can Influence the Development of Community Relations. Principals can influence the development of community relations by various ways which could include the encouragement of use of school facilities by the community after normal school times which is a good use of resources. They can also introduce a banquet to honor old students where prominent people can be invited as speakers. They can also introduce a seni or citizens banquet which can be hosted by a department of the school where the senior citizens can be involved in the preparations, which will create a bond between the community and the school. A career day can be introduced which will allow the students to have educational information about their future careers and also the community to learn about the students and the school, to understand their future employment needs. The principals can also introduce the distribution of periodic newsletters to the families of the students and other members of the community around the school (Kowalski, 2007). The principals can also introduce senior citizens passes which can allow the citizens to attend school functions without being charged. This will make them feel appreciated by the school and part and parcel of its operations. It is also wise for principals to relay news to local media , highlighting ways principals can influence the development of community relations special events and ac tivities so that the community may be kept abreast of what is going on. When honoring students for academic and other achievements, the community could be involved with other students in attendants too. These methods among many others can greatly influence the development of community relations 4. What Information Should Be Contained In A Media Relations Plan? The information that should be contained in a media relations plan include a details including an overview of the organization which will

The Inevitability of Globalization Research Paper

The Inevitability of Globalization - Research Paper Example The concepts of globalization and interdependence are tightly connected. Many literature refer to globalization as the intensification of global interconnectedness and interdependence. Roland Robertson, the key figure in the formalization of the term globalization, stressed on the increasing level of interdependence between national systems in the aspects of trade, military affairs and culture (Waters, 2001). Waters (2001) defined globalization as "a social process in which the constraints of geography on economic, political, social and cultural arrangements recede, in which people become increasingly aware that they are receding and in which people act accordingly"(p. 5). The definition of globalization given by Inda and Rosaldo (2002) described globalization very well as the "intensification of global interconnectedness, suggesting a world full of movement and mixture, contact and linkages, and persistent cultural interaction and exchange" (p. 2). However, in economic terms, global ization refers to the integration of national or local economies to the global economy, facilitated by trade, migration, investments. Indeed, the complex processes and mobilities that come with the phenomenon of globalization describe the world we live in today. Long gone are the days when the world and its peoples can be conceptualized as forming isolated or separate societies, each with its own and   distinct culture. According to Inda and Rosaldo (2002), culture was assumed to be intrinsically discontinuous.

Discussant assignment Example | Topics and Well Written Essays - 500 words

Discussant - Assignment Example In order to increase its revenue and attract more customers, the cruise line has to offer longer duration of their cruises. The cruises should have options of one to three months in order to cub competitors who are also in the game. The stock prices of Norwegian Cruise Line Holdings are too high, hence limiting shareholders (Baldwin 8). The shares should be affordable in order to attract more customers. The company should also improve its services in order to attract better investors and to make them buy the stock without considering share prices (Baldwin 20). According to customer review carried out on the cruise ships, the Carnival Corporation PLC had the most reviews. However, these reviews indicated that they are not the best when it comes to customer satisfaction (Baldwin 12). Comparing the cruises Royal, Carnival and Norwegian, the customer review was 78%, 73% and 70% respectively (Baldwin 12). This shows that Carnival does not offer the best customer service in the cruise ship industry. The customers’ reviews of NCLH are the poorest compared to their rivals. This means the cruise line should offer better customer service and be more polite in order to maintain the loyal customers and attract new customers (Baldwin 4). The cabin crew members should be polite and can listen to the customers. Also, meals offered on cruises should be improved to enable customers notice it immediately. Entertainment on board is important and should be a variety for the people to choose (Baldwin 10). Employee satisfaction could improve their services to the customers a great deal. At all times, employees deserve to be treated with respect and paid their dues well to enable them deliver the organizational goals (Griffin 300). A happy employee means a happy customer and a happy customer equals loyalty and thus the growth of the company. Moreover, NCLH

Report on Erp Review at Sundram Fasteners Essay Example for Free

Report on Erp Review at Sundram Fasteners Essay The model needs one-time data entry which enables a fast and accurate processing of the data. SAP is based on three-tier client/server model. The anatomy of SAP R/3 is as follows, (1)SAP presentation server, (2)SAP application server and (3)SAP database server. Presentation server: The presentation server is actually a program named sapgui. exe. It is actually installed on a user’s workstation. To start it, the user double-clicks on an icon on the desktop or chooses a menu path. When started, the presentation server displays the R/3 menus within a window. This window is commonly known as the SAPGUI or the user interface. The interface accepts input from the user in the form of keystrokes, mouse clicks, and function keys, and sends these requests to the application server to be processed. The server sends the results back to the SAPGUI which then formats the output for display to the user. Application server: An application server is a set of executables that collectively interpret the ABAP/4 programs and manage the input and output for them. When an application server is started, these executables all start at the same time. When an application server is stopped, they all shut down together. The number of processes that start up when you bring up application server is defined in a single configuration file called the application server profile. Each application server has a profile that specifies its characteristics when it starts up and while it is running. For example, an application server profile specifies. ?Number of processes and their types. ?Amount of memory each process may use. ?Length of time a user is inactive before being automatically logged off. Database server: The database server is a set of executables that accept database requests from the application server. These requests are passed on to the RDBMS (relation database management system). The RDBMS sends the back to the database server, which then passes the information back to the application server. The application server in turn passes that information to your ABAP/4 program. There is usually a separate computer dedicated to house the database server, and the RDBMS may run on to computer also, or may be installed on its own computer. Defining an R/3 system: The simplest definition of an R/3 system is â€Å"one database†. In one R/3 system, there is only one database. To expand the definition, R/3 is considered to be all of the components attached to that one database. One R/3 system consists of one database server accessing a single database, one or more application server and one or more presentation servers. By definition, it is all of the components attached to one database. During an implementation, there is usually one system (or one database) assigned to development, one or more systems designated for testing and one assigned to production. The term R/3 system landscape denotes a description of the number of systems within an SAP installation and how they are designated, such as development, test, or production. The SOP tool (SAP sales and operations planning module) executes the planning procedure for sales, purchase, inventory and forecasts at different levels of production based on plant capacity, storage of materials etc. SOP data such as (1)Period units (days, months, years), (2)Characteristics (company code, plant, materials) and (3)Key figures (sales forecast, purchase and inventory) are contained in the information structure.

The Four Main Purposes Of Communication English Language Essay

The Four Main Purposes Of Communication English Language Essay Communication has been defined as the transfer of information and understanding from one person to another through the use of common symbols. Communication can flow upward, downward, and laterally, that is, from subordinates to superiors, from superiors to subordinates and from peer to peer. Most people want to be understood; they want to understand others; and they want to gain acceptance of their ideas. Rarely would a person deliberately not want to be understood; but even so, misunderstandings, incorrect communications, and failure to communicate can create confusion on a regular basis. Good communication is crucial to the success of both the individual and the organization. It doesnt matter how good a worker you are or how much you understand about the business if you cannot communicate properly. Objective 1. List the four main purposes of communication. We want to be understood; we want to understand others; we want to gain acceptance for ourselves and our ideas; and finally, we want to produce action. What does the phrase: à ¢Ã¢â€š ¬Ã‚ ¦as soon as you can get to it mean? Does it mean right now or as soon as you finish what you are doing right now or what? If your meaning and the other persons meaning are not the same, you may have the makings of a communications breakdown. Everything we say has at least three messages: What we meant, what we said, what the other person understood. Unfortunately, these three are not always congruent. An accountant made a mistake and he apologized thusly: I read 4, wrote 5, meant 6, and it should have been 7. Objective 2. Describe the six-step communication model and elaborate on each of its points. There are many different models of communication and each has its particular value. The model you have on page 66 of DuBrins book (10th edition) is a good one, but I would like to use another model because it has several things that are really valuable as we look at communication. We will refer back to DuBrins model a little later on. The model I want to present to you has six steps: ideation, encoding, transmission, receiving, decoding, and action. Notice in the comic strip that communications must start with a concept, that is, an idea, thus the term ideation. This first step takes perhaps a fraction of a second; and we can almost ideate and speak at the same time. Ideation requires imagination and experience because the more of each you have, the easier it is to ideate a message. The second step is encoding. This step requires putting the idea into some type of intelligible form so it can be transmitted. Writing a letter, framing a statement in your mind, determining (or even not determining) to communicate non-verbally-all these represent encoding. Consider the importance of education to encoding. Transmission is the third step; and it is the most visible and recognizable aspect of communication. Speaking, writing, and even non-verbal communication are examples of this step. The fourth step is receiving; and it is done by reading the letter, hearing the words, or sensing the non-verbal communication. Decoding, the fifth step, is the counterpart of encoding except that it is done by the receiver. Decoding requires taking intelligence from the message as it is received. This step is responsible for the majority of communications problems. The sixth step is action; if a message is received, then action of one sort or another must follow. Bear in mind that taking no action is one way of acting. M2.1 will help you understand this concept. Objective 3. Identify the different ways of communicating and list their advantages and disadvantages. Lets take the following means of communicating and discuss their advantages, disadvantages, and perhaps some suggestions for improving the communication in each medium. If you have additional contributions, we can discuss those as well. Telephone Written (memo, letter, instructions) Telephone (including voice mail) E-mail Face-to-face Objective 4. Explain the importance of non-verbal communication. Just as regular communication can take a variety of forms, so can non-verbal communication. We can identify several different kinds of non-verbal communication and each one may have some sub-categories. Here are some of the more common types of non-verbal communication: A local radio personality in Tyler, Texas, was hawking a used car lot and his statement was: I bought my last car from them. The obvious interpretation is that the last car he bought was from that dealer. What if he had put increasing emphasis on the last three words? Then it would sound like he would never buy another car from them. There are two main types of non-verbal communication: paralanguage and kinesics. Paralanguage is like language, that is, it communicates something, but not in words. It includes emphasis, vocalization, and pauses (or silence). You already know how adding emphasis to a statement (or parts of a statement) can add urgency to the message or even change the meaning. For example, if someone says, What do you think about it? he is speaking emphatically to you. Vocalization is an audible (or sometimes inaudible) component of a statement that carries meaning. For example, a laugh, a groan, or even clearing the throat can qualify as a vocalization if it carries meaning. A well placed pause can add a great deal to the message, such as when someone says, Im not saying he is dishonest, he is just (pause) creative in his dealings. Can you see the meaning the pause adds? Sometimes a question or a comment can be met with steely silence indicating displeasure with the message: Dad, can I go over to Joes house and smoke some marijuana? Kinesics includes deliberate gestures and other movements which might not be deliberate, such as stroking the chin, slumping, facial expressions, eye movement or body language. Please note that laughing, sighing, pausing, stroking the chin, or eye movement may be nothing other than what it seems. In order to be classified as non-verbal communication, the action must be a communication whether deliberate or non-deliberate. Some gestures might be perfectly acceptable in one culture and highly offensive in another. A television mini-series in 1986 entitled, On Wings of Eagles showed the daring rescue of some EDS executives held hostages in Iran. The man responsible for getting them out of Teheran told them, We need to get a ride, but do not stick out your thumb because that is an insulting gesture. The V sign can mean victory (as from Winston Churchill; it can mean peace, as with the 1960s peaceniks; or it can also be an insulting gesture in some European countries. Shifty-eyed is a label we would put on some gangster or someone not to be trusted. You can probably identify a number of other kinesics examples that add meaning or contradict meaning. Proxemics is communicating by space. Middle Eastern people prefer to get very close while communicating, but most westerners prefer a certain distance between themselves and the fellow communicator. Can you imagine what would happen if two people from these two cultures were trying to communicate and neither was aware of the proxemics preference of the other? Objective 5. Describe several ways you can improve your communications through using or not using non-verbal means. How Non-verbal Communication Helps How important is facial expression and eye contact in communication? You probably have heard the phrase, He can lie to you while he is looking you in the eye. It implies that the person is a skilled liar and that normally if a person is lying, he wont look you in the eye. Alternately, when someone says, I looked him in the eye and told him what I thought, that means he had the boldness to say what he really thought. Looking people in the eye is important because it conveys honesty and openness. Did you know that only 7% of your message is conveyed by words, while 38% is conveyed by your tone, and a whopping 55% is conveyed by body language. Did you know you cant turn your transmitter off? Even if you try not to communicate non-verbally, you are still communicating non-verbally. Read the document entitled, How to Understand Woman Talk. This is a set of hilarious definitions about how women communicate with men with paralanguage. You dont need to respond to this assignment; I just thought you would enjoy a good example of non-verbal communication. Recall our discussion of emotional intelligence in Module 1. The same general principle applies to improving communication by being aware of our non-verbal communication. If you are aware of what messages you might be sending, you can correct, delete, strengthen, or alter the message to suit your needs. I have been challenged in a meeting by a colleague who said, I can see by his facial expression that Tommy does not agree with this, but if he will hear me out, he may understand how my ideas will work. By the same thinking, if you can read non-verbal communication, you might know when to push or when to back off. Skilled negotiators know this very well, and you can gain an advantage in knowing what the other person is saying in addition to his words. Objective 6. Describe various ways to improve communications with superiors, subordinates, and peers. There is a concept called 3-D communication which describes how you communicate up, down, and sideways, that is, to superiors, subordinates, and peers. Consider the difference: Many people speak with a different style and a different tone depending on whether the receiver is a superior, subordinate, or peer. It seems reasonable to speak with respect to your superiors, but consider what would happen if you used the same degree of respect when you are communicating with subordinates Some wise person has said that one of your jobs is to keep your bosss boss off your bosss back. That is true enough and it is good advice. Here is a valuable tip that can enhance your relationship to your boss when you take a problem to your boss: State the problem. Provide some options. Make a recommendation about which option you recommend. Ask for his suggestions. Look what this process does: It shows respect for the boss by keeping him informed about the situation. It brags on you because it shows you have done your homework and you are not just being a whiny baby complaining to the boss. It shows your insight regarding a possible solution and your assertiveness in recommending it. At the same time, it shows respect for the boss by acknowledging the possibility that he might have a better idea or preference. Avoid Sarcasm Don Rickles has made a fortune by being sarcastic, but aside from him, no one benefits from sarcasm. Sarcasm is designed to hurt the other person. It serves no useful purpose, but it does inhibit communication by straining relationships unnecessarily. I cannot overemphasize the importance of respect and courtesy in communicating with others Objective 7. Describe the importance of feedback and how to cultivate it. DuBrin (10th edition, page 66) defines feedback as à ¢Ã¢â€š ¬Ã‚ ¦the message sent back from the receiver to the sender. That is a good, workable definition, but it is also limited. Certainly the idea of feedback implies sending something back, but you can get feedback on the quality of your work or someones idea of a new procedure. Even though different definitions exist about feedback, its importance cannot be denied. How do you give and receive feedback? Ask for it. This assumes that you have a relationship with the people from whom you are requesting feedback that they feel. Provide for it and be sensitive to it. Sometimes feedback is subtle; an employee might not be as friendly and as open as normal and you may suspect that some feedback is lurking in there somewhere so you may have to go back to #1. React honestly but diplomatically. Thats the dumbest thing I ever heard, will probably not get you the Supervisor of the Year Award. Listen to the feedback. It may be dumb, but you should not allow the employee to know you think that. Express appreciation and act on it. This does not mean that you must satisfy the employees desire, but it does mean you must do something and let the employee know. If you cant do anything, then also let the employee know that as well. Objective 8. Explain the term grapevine and distinguish it from rumor. The grapevine is an informal communications network. As a manager, you should not try to kill the it because you cant; and besides, it provides a good release of tension. Good or bad, grapevine is most active when formal communications are not forthcoming. You have probably experienced the grapevine via your e-mail. A large number of interesting things are spread indiscriminately that may have some truth, but to a large extent are not nearly as wonderful or as catastrophic as they first appear. I saw one recently about a giant oil and gas reserve in western North Dakota that was supposed to solve our energy need for the next 40 years, but the environmentalists have blocked its development. It turns out there is a oil reserve there, but it is not nearly as expansive as the grapevine had it. It wasnt a trillion barrels; it is more like 3-4 billion barrels and that amount would curtail imports for about one year./p> Rumor is different from the grapevine. Rumor is unsubstantiated hearsay and it does get put on the grapevine. Rumor has several characteristics: It is usually interesting Its source not identifiable and it is unverifiable It is somewhat ambiguous It usually has an element of truth What to do about rumor? Dont pass it along. Check it out. Provide honest and open communication. http://www.analytictech.com/mb119/grapevine-article.htm Susan Heathfield is a management consultant with strong credentials in corporate communications. She offers the following recommendations about rumor and gossip: Expect a certain amount of gossip; people want to know what is going on in their workplace, and they like to discuss work issues. The key is to know when the gossip is out-of-hand. You need to act if the gossip is: disrupting the work place and the business of work, hurting employees feelings, damaging interpersonal relationships, or injuring employee motivation and morale. If rumors and gossip seem to be rampant, you might want to look at them to see if there are recurring themes. It may be that you are not sharing enough information with them, or perhaps they dont trust you and are afraid to ask about important topics. Objective 9. Explain why listening is such a significant problem. Hearing is a physiological process involving sound transmission, nerves, the ears, and the smallest bones in the body: the ossicles, comprised of the malleus (the hammer), the incus (the anvil), and the stapes (the stirrup). Listening is a psychological process which requires focus as well as understanding, processing, and evaluation. Listening is work and many times we hear things, but we dont listen to them. You have heard the phrase, à ¢Ã¢â€š ¬Ã‚ ¦in one ear and out the other? That is an example of hearing but not listening. Most people think they are good listeners, but a study has shown that a 10% listening effectiveness rate is not rare at all; 25% is common; and anyone who thinks he listens at a 60% effectiveness rate is fooling himself. Listening is the first thing children learn but it is the last thing taught, if at all. We emphasize reading and speaking in our schools, but listening skills traditionally have not been taught at all. That is changing somewhat because people are beginning to realize the importance of good listening skills. Have you ever met someone and five minutes later you couldnt remember his name? Sounds like a memory problem, doesnt it? It is not a memory problem, it is a listening problem. You were so intent on presenting a pleasing personality and putting the best foot forward that you didnt have any room left for listening. Actually, you do have the room, but you have to give it some concentration and focus on listening to the persons name. Discuss situations in which listening was not done properly and situations in which good listening skills paid off and report the best examples. Poor listening skills is one of the biggest problems in business and industry today. Poor listening causes low productivity, low morale, broken relationships with peers, subordinates, and bosses. Most of us listen at about a 25% level of effectiveness. Thats not very good. Even when we really try, the best we can do is about 60%. Listening is one of the most important things that any of us-workers, parents, bosses, whatever-can do to improve relationships and to get the job done. Do you like people? Other than a few soreheads, most of us would say yes. If you like people, then you need to like to listen. Even though you may be rushed, even though you think you may not have time to listen, listening is absolutely vital to getting the job done and maintaining relationships with your co-workers. Listening problems include the following: Listening is work and most of us are somewhat lazy. If you dont work at listening, you will not listen well. Having said that, you cannot work too hard or you will be concentrating so hard on listening that you will not listen well. Listening implies passivity and compliance to many people and they want to be in control. Sometimes our listening consists of grudgingly remaining silent until we get our turn to speak. Emotions get in the way of listening. When someone says something that pushes our hot button, we can become so charged up that we dont listen. Objective 10. Explain the process of active listening. You may have heard the term active listening which is the same thing as reflective listening. This concept is a listening tool and a human relations tool. Reflective listening is based on the idea that if people keep talking, sooner or later they will see the solution to their own problems. In addition to that, it helps both speaker and listener to be sure that what was spoken was the same as what was heard. The process works by the listener (the supervisor, perhaps?) listening carefully, then paraphrasing back to the speaker what he heard, or in some cases just asking for more information or clarification. Heres how it works: a team leader complains to the supervisor about his teams failure to follow through on their assignments. That bunch of dipsticks; they never do anything right. Sounds like youre pretty upset with them. You bet I am. I cant get them to follow instructions. What Im hearing is that they wont do what you tell them, is that right? Sometimes using reflective listening makes the speaker compare the reflection with what he said. That may require the speaker to revise his statement to more accurately reflect what he meant. Here are some typical reflective listening phrases: What Im hearing you say isà ¢Ã¢â€š ¬Ã‚ ¦ It sounds like you thinkà ¢Ã¢â€š ¬Ã‚ ¦ So youre just wondering ifà ¢Ã¢â€š ¬Ã‚ ¦ You sound really disappointed. Reflective listening should not be used to diagnose the problem or to offer solutions. Additionally the listener should not make interpretations as to what he thinks the speaker is saying. The only thing the listener should do is offer a paraphrase of what the speaker is saying. Objective 11. Describe the keys to effective listening. Find areas of interest. You should make a decision when you are listening to someone. Either that person has something to say that you need to know or perhaps you should leave if you can do it diplomatically. Judge content not delivery. Sometimes people are not as articulate or as organized in their communications as they should be. It might be important to overlook the delivery shortcomings and focus on the message being sent. Hold your fire. People can really set you off by pushing your hot buttons. As a disciplined listener, you can deliberately choose not to get angry and just continue to listen. That does not make you a doormat because you can deal with the issues in an assertive, yet tactful way when it comes your turn to speak. Listen for ideas, not just information. Could the words be hiding something important? Later we will discuss the hidden agenda; and how you can deal with it. Work at listening. As we discussed earlier, listening is work and we need to know how much work to put into the job of listening. Remember that listening is faster than speech. Most people speak at about 150 words per minute (WPM). You can easily listen to speech at 450 WPM or even more with no loss in comprehension. That leaves a time differential that allows you to daydream and perhaps lose the train of thought or you can use the extra time to compare what the other person is saying to what you know, identify advantages and disadvantages, and identify the big picture and the supporting facts. Share your experiences on listening in M2.2. Objective 12. Describe why the concept of the hidden agenda is so important in communication. A hidden agenda is a matter which a person cannot or will not bring up, but which is causes him to do certain things or not do certain things. Examples of hidden agenda President Bush has been accused of having a hidden agenda with respect to the Iraq war. His critics say the real agenda was his desire to invade Iraq and get rid of Saddam Hussein; or for some, the real agenda was to seize Iraqs oil assets for the United States. The agenda he presented to the world was the imminent threat of Saddams weapons of mass destruction. Con artists are masters of hidden agenda; they gain your confidence and try to convince you that they are your friend, that they want to help you, but the real agenda is to steal your money. During the Viet Nam War, a leader in the anti-war movement said, If the Viet Nam War did not exist, we would have had to invent it. The hidden agenda here is, We must have something to protest or we dont exist. How should you handle a hidden agenda? First, you have to suspect it is there. If there is evidence that what the person is telling you is not what they really want to tell you, you can reflect back what they are saying.