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Crescent Pure Essay - 1599 Words

Blue - People Purple - Notes Green - PDB Red - Competitors Orange - Decisions Sarah Ryan - Vice President of Marketing, Portland Drake Beverages (PDB). PDB - Manufacturer of organic juices and sparkling waters. Positioning: After segmenting and targeting. Where in customers’ minds the product occupies relative to competing products. Crescent: Non-alcoholic functional beverage, impending launch in three U.S. markets. Acquired in July 2013. Energy-enhancing, hydrating, all-organic ingredients. Energy drinks vs. Sports drink(hydrating) PDB’s competitors: Planned to launch all-natural versions of own sports/energy drinks in second half of 2015. PDB: Due to production capacity constraints, national launch only in early 2015. Soft†¦show more content†¦Energy stimulants: Guarana, ginseng (relieve fatigue, boost concentration/endurance) Fine grain salt for electrolytes. ALL certified organic. No chemicals were used. Also has nutritional information on the can. Product positioning: Options Matt Levor: PDB Market Research Director Energy Drinks: Boost of energy to combat fatigue and promote mental focus. Re-inforce existing perceptions. (Flawed consumer survey indicated energy) Prices: Average $2-$5 for 8-16oz. Average $2.99, above $2.75 price point. 34% consumed in last 6 months. Projected market in 201 is $8.5 billion. Advertising: Targets 18-24 men. Visually startling images, extreme sports, loud rock music. Organic certification and minimal caffeine amount differentiates in market. Concerns: Long-term viability due to negative media attention. Sports drinks: Market: $6.3billion. 42% consider it anytime beverages. Wider consumer base. Not only sports. More often. $1.00 - $2.00 for 12oz and 24oz Ingredients: Water, sugar, salt. Enhance athletic performance. Post workout fatigue Healthier anytime drinks. Prices: $2.75 is above and need to justify premium price. Energy Drinks Sports Drinks Market $8.5 billion $6.3 billion Price $2-$5 $1-$2 Industry average price $2.99 $1 Pricing Strategy Penetration Premium Consumer base 18-24yr Men mostly Anytime beverage. Wider. Market Research: Energy Drinks Sports Drinks Consumer Data 18-34yrs. Parents Household income below 25k HalfShow MoreRelatedCrescent Pure2992 Words   |  12 PagesCrescent Pure Case Analysis Joà £o Nunes The Lisbon MBA Part-Time 15/17 Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Read MoreCase Study Crescent Pure Essay1084 Words   |  5 PagesRosenblatt Marketing Management Business Case Study: Crescent Pure Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President ofRead MoreFactors That Influence The Position Of Crescent Pure Of The Contemporary Market Space1617 Words   |  7 Pages a) There are several factors that can influence the position of Crescent Pure in the contemporary market space. These factors include competitors, market size and consumer preferences. Both competition and market size are of major importance when one explores the positioning of a product. In the case of Crescent Pure, this is vital as Ryan must determine the level of competition that will be faced if the product is marketed as either an energy or sport drink. In the case of an energy product,Read MoreContract Food Service Providers And Vending Machine Operating Companies1011 Words   |  5 Pageswill be targeting office workers, it will be important that Crescent Pure is stocked in the vending machines in most large offices. Availability of Crescent Pure at breakrooms of large corporations will give it a significant foothold in corporate America. Companies such as Compass (and its subsidiary Canteen), Sodexo and Aramark will help us reach inside large office buildings and grow on word of mouth publicity. We want Crescent pure to become the choice of beverage for corporate meetings. AdditionallyRead MoreAnalysis Of Portland Drake Beverages ( Pdb )1669 Words   |  7 PagesIntroduction Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. Some people wanted to market it as an energy drink, while others wantedRead MoreThe Menorah Is A Common And Very Sacred Symbol Dating1599 Words   |  7 Pagesmission to be a light unto the nations. It is stated the light is not a violent force and for Israel to accomplish their mission they must set an example and refrain from violent force. Because God supposedly dictated the creation of the Menorah from pure gold, Jewish sages deduced that they must strive for â€Å"solid gold† in regard to motives and behaviors. This means that their character should reflect holy actions. The Menorah also represents the inspiration to embrace holiness. It begins with a centralRead MoreStrategic Marketing 3 March With Solution 2 3 4 5 1860 Words   |  8 PagesMarketing | 2014 - 2015 Crescent Pure Group assignment Group 26 Caixia Zhang 0512912 Ibrahim Emsallak 102704 Seppe Van Den Brande 101836 Skoulas Marios 0514293 Terence van Dijk 0099647 Professors: Dr. Birgit WAUTERS Prof. Kim WILLEMS 05.03.2015 Table of content 1. Given that Crescent is PDB’s first entry in the US sport and/or energy beverage market, what must PDB do in regard to Crescent’s pending launch? 3 2. What factors should influence the positioning of Crescent? 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The first glimpse of motion is seen here, as the bottom tip of Mary’s blue gown hangs over the left side of the crescent. It is as if the upward motion of the crescent, and Mary, are leaving this corner of cloth behind. Next, a stone pyramid in the background, wedged in betweenRead MoreThe Starry Night By Vincent Van Gogh1633 Words   |  7 Pagesdiviner to the rest of the picture. The moon and the stars add luminosity as a desolate and cold rendering object inside the sky. The crescent moon at the top right corner emit a bright light of orange colour that different from the rest of the stars; this is could be seen as a strong holy wave that was possessed the crescent moon. With an unique orange color, the crescent moon seems to take resemble appearance like the sun. In contrast of light and dark the image of clouds motion emphasizes and lures

Alexander the Great What Made Him So Great - 638 Words

After Alexander the Great’s father was killed, Alexander was forced to assume his role as king of Macedonia. Enemies of his empire thought this would be a perfect time to strike the Macedonian Empire but Alexander was prepared, taught by great military minds he was able to create one of the largest empires of the ancient world. Phillip II, Alexander’s father had developed the Macedonian phalanx, evolving it from the hoplite phalanx. It was an 8 to 36 men deep rectangular mass formation made for heavy infantry soldiers. The simple Greek formation had been made more adaptable by Phillip II of Macedon and Alexander the Great. The primary unit of Alexander’s phalanx was the syntagma that was usually 16 men deep. Each of these soldiers was armed with the sarrissa, which was a 13-21-foot spear. In formation, the first five of these ranks held their sarissas horizontally facing the advancing enemy, with each of these five ranks being squished together, practically on each others heels. The residual 11 ranks either rested their spears on the shoulders of the men in front of them or they held their sarissas vertically. Due to the unfamiliarity with this formation, opposing soldiers were left intimidated by it. The phalanx drove individuals to endeavour to break through the line, retreat or to flank the syntagma. To protect his flank, Alexander utilized his most powerful force to protect them, his heavy cavalry. Armed with sword and javelins, these units whilst defendingShow MoreRelatedAlexander The Great s Life1660 Words   |  7 PagesAlexander the Great was born on July 20, 356 B.C. in Pella. During his childhood Alexander’s father was actually not around that much. Alexander’s father was usually away fighting with the neighboring nations. However, one very important thing to Alexander’s father and mother was that he was to get an amazing education. While he was young, Alexander’s father hired him a tutor. One of the tutors was Aristotle, who was a very famous Greek Philosopher. When Alexander was only sixteen years old his fatherRead MoreQ - Does Alexander the Great deserve to be called the Great?1510 Words   |  7 PagesThe greatness of Alexander III, as he was originally, has been disputed in the past. His legend has survived for thousands of years, and his name is well-known, but just how great was he? In answering this question it is necessary to define the terms deserve and great. For these purposes, to deserve will mean to be worthy of. Great has many meanings, and will be defined as: important; grand; distinguished; remarkable in ability or character; competent; or above what is normal, with implied admirationRead MoreAlexander The Great, King Of Macedonia, Ruler Of The Persian Empire1543 Words   |  7 PagesHistory 101 December 10, 2015 Alexander The Great ​Alexander the Great, king of Macedonia, ruler of the Persian Empire and one of the best military intelligence of all times, he has many books written about his achievements. This paper goes into detail about Alexander’s early life, to impressive battles, to his humble personality. In this paper, I will be talking about how Alexander came to be king of Macedonia, his invasion to unite Asia, and his mental insanity that drove him to die a lonely death. ​InRead MoreAlexander As A Man Of Greatness1434 Words   |  6 PagesAlexander III of Macedon also known as, Alexander the Great, made a name for himself many years ago but today his â€Å"greatness† is being questioned because of research conducted due to modern technology. In order for someone to be viewed as great, they would need lots of evidence supporting that they were a well-rounded person. I believe that alexander had rightfully earned this title because through my research I have only found evidence that Alexander was indeed a man of greatness. Although AlexanderRead MoreAlexander Was A Great King978 Words   |  4 PagesAlexander was a great king. Not only was he known as Alexander the Great, but he was also known as a classical leader,and many other things. Since he was young he was taught by a very intelligent philosopher, Aristotle. He learned so many things that later in life helped him to become a strong leader. Alexander will always be remembered f or the great leader he was. Alexander was born on July 20 or 21, 356 BC, In Pella, Macedon. He was the son of Philip II of Macedon and Olympias of Epirus.Read MoreWhy Alexander the Great Was Great.1002 Words   |  5 Pagesit. However Alexander III, King of Macedon, Pharaoh of Egypt, Supreme Commander in Chief of all Greeks and Emperor of Persia, was not a follower. He was the person leading society; the moulder, the shaper. Through his instantaneous reaction and actuation, he was able to make to important decisions, and it was evident that Alexander was a large influence on his people through the observations of his unconditional courage and bravery. The vicissitude he bequeathed to military tactics made it perceptibleRead MoreAlexander The Great Essay1459 Words   |  6 Pages but a great ruler is passionate, honorable and one who can inspire even in the most hopeless circumstances. Alexander the Great was a great ruler. Alexander the Great was a ruler that was not only inspiring, but he was fearless, sm art, bold and courageous. Alexander the Great inspired his soldiers to crave more. He has inspired people since the day he started ruling. What is inspirational about Alexander the Great is that he inspired his troops to the point that they did not question him when theyRead MoreAlexander the Great Essay 91181 Words   |  5 PagesAlexander the Great Alexander the Great was a king and conqueror. He is commonly referred to as â€Å"the most powerful leader of all time.† What is it that makes him such a powerful leader? What has he accomplished that has made him so significant? Were his accomplishments positive or negative? These are all questions that when combined as one create a debate that has been going on for decades. There are those who admire Alexander’s military achievements and ability to carve out the largest empireRead MoreEssay on Alexander The Great1620 Words   |  7 Pages Few historical figures stand out in the same degree as that of Alexander the Great. He was a warrior by 16, a commander at age 18, and was crowned King of Macedon by the time he was 20 years old. He did things in his lifetime that others could only dream about. Alexander single-handedly changed the nature of the ancient world in just over a decade. There were many attributes that made Alexander â€Å"Great.† He was a brilliant strategist and an inspired leader; he led by example and was a conquerorRead MoreWho Was Alexander The Great?1457 Words   |  6 PagesWho was Alexander the Great? History has recorded that he was a man of many feats. Born in Macedonia he would later become an excellent solder, a great man and an intelligent politician. Many look to him as one of histories greatest leaders and greatest of men. Being the young man he was and the leader of a nation, it brought out a hunger for victory. Shown by his military tactics and the amount territory that he co nquered. His wisdom and intelligent mind may have been due to the fact that his mentor

Influence of Culture in Affecting the Buying Behaviour of Tourists

Question: Discuss about the Influence of Culture in Affecting the Buying Behaviour of Tourists. Answer: Influence of Culture on the Buying Process In this assignment, we have selected Egypt as our chosen travel destination which we intended to visit. The official website of Egypt (https://www.egypt.travel) has played a vital role in influencing our decision to visit that nation. The stunning architecture of the colossal monuments of Ancient Egypt and its old world charm never fails to astonish us and this is one of the main factors that make Egypt the travel destination of our choice. The rich cultural history and past glory invigorates our senses and this is what compels us to explore the mysteries which are associated with this desert nation. The cool and turquoise waters of the Nile rejuvenate the travellers who are coming to Egypt. A romantic cruise along the world's longest river provides amazing experiences to the travellers which will captivate their senses. No other place in the world can match the charm, mystery and pleasures which Egypt provides to the travellers. The official tourism website of Egypt is playing a ver y important role in marketing Egypt as a tourist hotspot on the global map (Ng et al. 2007). The buying process was relatively easy once we have settled down and agreed on visiting Egypt. We contacted our preferred travel operator Thomas Cook and asked them whether there are any customised travel packages for Egypt. After that we browsed through the online web portal of Thomas Cook and selected a package according to our budget and made the payment. Thus, we were relieved of all the hassles of ticket booking and hotel reservations which were totally taken care of by Thomas Cook. The fact that we have a busy lifestyle today, there is not enough time at our disposal to physically visit the stores of Thomas Cook in order to book our tickets. The emergence of the internet has provided us with the convenience of shopping from the comfort of our homes. Thus, we considered the option of buying online travel packages from Thomas Cook. Moreover, Thomas Cook provides a lot of travel options to the customers that would suit their preferences and at the same time will not burn a hole in their pockets. Thomas Cook also takes care of the last minute hassles and thus it is preferred by customers like us who are really busy with their lives (Horner Swarbrooke, 2016). There is a vast cultural difference which exists between Egypt and UK and in order to enjoy and imbibe the culture of Egypt, we have decided to visit Egypt. UK is a modern and open society where both men and women enjoy equal rights whereas Egypt is primarily a conservative and orthodox society where there is segregation among the males and the females and they are not allowed to interact freely with one another. Egypt is the land of the Pharaohs which is technologically and economically much behind UK as Egypt being a third world nation primarily depends on tourism for their foreign exchange. Culture plays a vital role in influencing the buying behaviour of the tourists who are considering to visit a foreign destination. There is a sort of mysticism and adventure associated with Egypt which we as travellers intend to experience firsthand while visiting this nation. We as tourists wanted to bask in the warm hospitality and the exotic experience that Egypt has to offer and thus we con sidered Egypt as the destination of our choice (Smith, 2009). The destinations marketing strategies were fully successful in their efforts as they provided a firsthand view of what the travellers are going to enjoy in Egypt. This played a vital role in captivating our senses and influenced our decision regarding visiting Egypt. This marketing strategy adopted by the official tourism portal of Egypt has successfully showcased how a holiday in Egypt will become a worthwhile experience for the travellers which will remain etched in their memory forever (Sanchez et al. 2006). References Sanchez, J., Callarisa, L., Rodriguez, R. M., Moliner, M. A. (2006). Perceived value of the purchase of a tourism product.Tourism management,27(3), 394-409. Horner, S., Swarbrooke, J. (2016).Consumer behaviour in tourism. Routledge. Ng, S. I., Lee, J. A., Soutar, G. N. (2007). Tourists intention to visit a country: The impact of cultural distance.Tourism Management,28(6), 1497-1506. Smith, M. K. (2009).Issues in cultural tourism studies. Routledge.

Victor Lipman, a Forbes Magazine contributor talks about the management practices

Victor Lipman, a Forbes Magazine contributor talks about the management practices that help enhance productivity in organizations. The article outlines the activities that managers can engage in to improve productivity in an organization.Advertising We will write a custom article sample on Victor Lipman, a Forbes Magazine contributor talks about the management practices specifically for you for only $16.05 $11/page Learn More This review will compare, synthesize, and evaluate the effects of these practices. The article states that all managers expect their employees to be productive. This helps the company to achieve its set goals and objectives. It helps the organization to carry out operations as per the required standards. Lipman states that companies that lack proper management suffer low productivity. Studies have shown that employees need proper management to be productive in their field of work (Lipman, 2013). Neglect or poor management could lead to low productivity and poor performance in the workplace. Lipman’s statements are consistent with these studies. The article outlines practices that managers can carry out to achieve organizational targets. The practices are broken down into seven steps. These steps according to Lipman help improve the productivity of employees in a company. Lipman suggests that managers should develop economic motivators for employees in all levels. Companies tend to favor senior level management by offering them incentives, while neglecting lower level employees. The outcome is poor employee productivity. Companies that offer economic motivation to all employee levels tend to have higher productivity. The article states that giving feedback to employees is necessary, even if it is negative. It can be argued that employees who do not get feedback tend to repeat mistakes. Lipman advises managers to offer feedback in a way that will encourage employees to be more productive. He describes thi s practice as a cornerstone in management.Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The article stresses that respect is a powerful tool in management. Lipman advises managers to respect each employee as an individual because it helps build good relationships. When an employee feels respected, they are likely to work harder. The article suggests that training is essential to all levels of employees. Focusing on all levels of employees helps build mutual professionalism and competence. Lipman validates this point by stating he received more training as a top-level employee than as a low-level employee. Support for employees is another practice the article prescribes. To expound on this point, managers need to support employees at all levels. This is by re-equipping outdated systems and offering emotional support. Lipman explains that it helps build the employee’s loyalty. He advices management that leadership in a company models behavior. Leaders should therefore behave in a way the employees can emulate. He states that when leaders are â€Å"all talk† employees easily notice, and this can lower their productivity. In summary, the article talks about enhancing employee management by looking at the leadership and high-level employees as the ones at fault. Lipman’s article gives a guideline to management on how to engage employees for better productivity. Management and good organizational behavior relies on effective communication among all levels of employees. However, Lipman concentrates solely on high-level management. The article is therefore one-sided and does not offer adequate management advice. To improve employee productivity, management has to focus on more than just top-level employees or incentives. The article should have also covered employee relations at the lower levels. This helps in bottom-top communication in an organizat ion, boosting productivity. To be successful, all levels of employees must work together towards a mutual goal.Advertising We will write a custom article sample on Victor Lipman, a Forbes Magazine contributor talks about the management practices specifically for you for only $16.05 $11/page Learn More Reference Lipman, V. (2013, June 16). 7 Management Practices That Can Improve Employee Productivity, Forbes Magazine. Retrieved from www.forbes.com/sites/victorlipman/2013/06/17/7-management-practices-that- can-improve-employee-productivity This article on Victor Lipman, a Forbes Magazine contributor talks about the management practices was written and submitted by user Parker Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Abraham Lincoln and the Constitution essays

Abraham Lincoln and the Constitution essays The Civil War is sometimes referred to as the Second American Revolution. This is a suitable description because of the tremendous impact it had on our economic, political, and social development. President Abraham Lincoln succeeded in keeping the United States intact during this transition where many men would have failed. The origins of this disruptive war can be found in the framing of the Constitution and the century old debate between Federalists and Anti-Federalists over the issue of states' rights. The Founding Fathers of our society were, almost to the man, thoughtful, ambitious, well-educated and discursive people. To the Fathers it was clear, that government should be limited not only in the number of powers it exercised, but in the extent of territory it ruled. The small and local were preferable to the vast and national. If one state or local government should exceed its proper powers, citizens should be able to escape it without leaving the continent. In the 1798 Kentucky Resolutions, Thomas Jefferson said that thefederal government must never be allowed to become the final arbiter of the extent of its own powers.? He felt giving all the power back to the nation would inevitably bring the United States back to square one; that is what the Americans had been fighting against in the Revolutionary War. Federalism as a philosophical concept is appealing in its natural sense of fairness and support between the states and a unifying, supervising government. However, it is not realistic when applied in the governing of a nation because of the fact that one of the elements, either the states or the central government, must assume the dominant role. There is a necessary triumph of the states or the national government. This struggle for the upper hand in government is what brought about the Civil War. The conflict was inevitable because of the Constitution, itself, and its confusing wording pertaining to the balance of pow...

Persuasive speech Essay Example | Topics and Well Written Essays - 750 words - 1

Persuasive speech - Essay Example ariety of ways as it infringes on these basic human rights, gives law enforcement officers far too much control in decision-making and assessment, and will dramatically impact internal organizational structure for businesses that actively hire immigrant service workers. First, it is necessary to understand the language of the new Arizona immigration law to recognize why it is unethical. The law states, â€Å"a law enforcement official or agency of this state or a county, city, town†¦may not consider race, color or national origin in the enforcement of the law EXCEPT to the extent permitted by the U.S. or Arizona Constitution† (Tesdahl, 17). This law recognizes fundamental human rights based on similar non-discriminatory principles upheld by federal law. However, by adding the exception to the law, it gives law enforcement officers too much flexibility in the interpretation process of constitutional law. In so many ways, this is an activity that should be determined by experienced legal practitioners in the judicial system. This new law gives local law enforcement officers the ability to conduct traffic stops or background checks for individuals who they believe have illegal status. What is actually amusing about this situation is that race and color should not be considerations, however the majority of illegal immigrants are of non-Caucasian descent and would therefore be targeted simply by their ethnic profile. Further, the law allows officers to make instantaneous decision-making based on their level of understanding of Arizona and Federal Constitutional law. There is no guarantee that such assessments will be founded on knowledge principles pertaining to the law and could cause considerable financial and legal burdens for those improperly assessed and improperly detained for immigration issues. Local governments, such as Phoenix, Chandler and Tucson have previously conducted their law enforcement activities as sanctuaries, where law enforcement personnel has

Vincent Van Gogh the Sower Essay Example | Topics and Well Written Essays - 750 words

Vincent Van Gogh the Sower - Essay Example The essay "Vincent Van Gogh the Sower" analyzes the painting by Vincent Van Gogh. Being a marvelous demonstration of van Gogh's signature style The Sower illustrates wise biblical statements, which play a huge role in the life of the painter, and has a clear metaphorical meaning. The painting combines straight and wavy brushstrokes. Thus, the lines used by van Gogh to create a field, which the sower is walking through, are quite abrupt but intertwined. As van Gogh was a religious man the image of a solitary working man, who starts his day with the dawn, communicates symbolic meaning influenced by biblical themes, according to which everyone reaps what he or she sows. A huge circular blinding shape of the rising sun makes the figure of the sower look small as if stressing on frailty of human life, which is brief and may end before the day is done. Such deliberate variety of shapes used by van Gogh (including straight geometrical shapes of the sun rays) within one piece serves philosop hical purposes and emphasizes the keynote of The Sower, in which a bright sun painted in a vivid color might be a symbol of God. Although the painting has lots of implied lines it does not seem to have a clear implied mass. Both the sun behind the sower's back and the sower himself have actual mass. However, although the space of the painting is flat and two-dimensional, the field that the sawer walks through seems to have an implied depth partially due to its vertical placement, which creates an illusion of depth.

The Reluctant Security Guard Essay Example for Free

The Reluctant Security Guard Essay Summary of the Facts:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   David Tuff is a security guard of Blue Mountain. As a security guard, he is required by law to report to the police all serious accidents and crimes, including felonies, occurring within the premises wherein which he is detailed. However, Blue Mountain created a new company policy ordering the security guards to just escort intoxicated persons, including drunk drivers, from the parking lots onto the public road. The company policy prohibited the security guards from reporting such incidents to the police.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tuff complained against this new company policy. He says this is contrary to the oath he swore to uphold as required by law. Thus, contrary to another company policy, he revealed to the media this new policy which seemed wrong to him. The result was public disgust against Blue Mountain. Because of this, Tuff was fired. Propriety of Tuff’s Action   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a matter of right, Tuff had every right to speak what he spoke to the media. His right springs from the constitutional guarantee to freedom of speech. This means that his right to speak is not just some ordinary right granted by some law. It is one which is inherent in every man from the moment he is born and is protected by the constitution.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, when he signed up with Blue Mountain, he agreed not to disclose anything to the media as reflected by company policy. In a sense, he waived a portion of his right to freedom of speech in order to be employed. This is a valid waiver. Since Tuff violated company policy, he violated an agreement he voluntarily entered into. Thus, his act of revealing company policies to the media is, in the final analysis, inappropriate. What he should have done?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If I were Tuff, I would have not been so rash as to incite public outcry against my employer. To my mind, such a course of action violates the rules of fair play. In fact, it is a violation of a company policy which I agreed to as a requirement for my employment. There are three things to consider: the law, the company policies and my employment contract. Since it is hard to harmonize all three in determining a proper course of action, the right thing to do is to have gone to a lawyer who will discuss to me my options. A lawyer could tell me how to proceed without violating the law, the company policies, or my employment contract, or at least, in case I should violate one, I will still make a better informed decision. Propriety of Firing Tuff   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tuff violated company policy. In fact, his violation can be considered as serious misconduct because he did it with utter disregard of specific orders not to talk to the media. His first infraction was forgiven by management. Yet after that, he made the same violation. This serious misconduct makes his termination justified. Alternative to Termination   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The termination of Tuff is not the only remedy available to Blue Mountain. From a certain perspective, such act is too harsh for after all, he was just exercising his right to free speech on what he sees to be wrong. Moreover, the new company policy is contradictory to what the law requires of him. Under the cognitive dissonance theory, he was just having a hard time harmonizing the dissonance. Management should have at least tried to see it this way.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Surely, the company would hate to make a company policy which makes its employees violate the law. Hence, it should have first sat down with Tuff, which it did not do in this case, to discuss a solution for Tuff’s dilemma. They should have sought to employ one of the many alternative dispute resolution methods. A compromise would have been reached. This solution is quiet and amicable and makes everybody happy. Sensationalizing the issue by going to the media or to the court, for that matter, just worsens the situation and makes everybody edgy, including those not involved, making a compromise harder to reach.