Influence of Culture in Affecting the Buying Behaviour of Tourists

Question: Discuss about the Influence of Culture in Affecting the Buying Behaviour of Tourists. Answer: Influence of Culture on the Buying Process In this assignment, we have selected Egypt as our chosen travel destination which we intended to visit. The official website of Egypt (https://www.egypt.travel) has played a vital role in influencing our decision to visit that nation. The stunning architecture of the colossal monuments of Ancient Egypt and its old world charm never fails to astonish us and this is one of the main factors that make Egypt the travel destination of our choice. The rich cultural history and past glory invigorates our senses and this is what compels us to explore the mysteries which are associated with this desert nation. The cool and turquoise waters of the Nile rejuvenate the travellers who are coming to Egypt. A romantic cruise along the world's longest river provides amazing experiences to the travellers which will captivate their senses. No other place in the world can match the charm, mystery and pleasures which Egypt provides to the travellers. The official tourism website of Egypt is playing a ver y important role in marketing Egypt as a tourist hotspot on the global map (Ng et al. 2007). The buying process was relatively easy once we have settled down and agreed on visiting Egypt. We contacted our preferred travel operator Thomas Cook and asked them whether there are any customised travel packages for Egypt. After that we browsed through the online web portal of Thomas Cook and selected a package according to our budget and made the payment. Thus, we were relieved of all the hassles of ticket booking and hotel reservations which were totally taken care of by Thomas Cook. The fact that we have a busy lifestyle today, there is not enough time at our disposal to physically visit the stores of Thomas Cook in order to book our tickets. The emergence of the internet has provided us with the convenience of shopping from the comfort of our homes. Thus, we considered the option of buying online travel packages from Thomas Cook. Moreover, Thomas Cook provides a lot of travel options to the customers that would suit their preferences and at the same time will not burn a hole in their pockets. Thomas Cook also takes care of the last minute hassles and thus it is preferred by customers like us who are really busy with their lives (Horner Swarbrooke, 2016). There is a vast cultural difference which exists between Egypt and UK and in order to enjoy and imbibe the culture of Egypt, we have decided to visit Egypt. UK is a modern and open society where both men and women enjoy equal rights whereas Egypt is primarily a conservative and orthodox society where there is segregation among the males and the females and they are not allowed to interact freely with one another. Egypt is the land of the Pharaohs which is technologically and economically much behind UK as Egypt being a third world nation primarily depends on tourism for their foreign exchange. Culture plays a vital role in influencing the buying behaviour of the tourists who are considering to visit a foreign destination. There is a sort of mysticism and adventure associated with Egypt which we as travellers intend to experience firsthand while visiting this nation. We as tourists wanted to bask in the warm hospitality and the exotic experience that Egypt has to offer and thus we con sidered Egypt as the destination of our choice (Smith, 2009). The destinations marketing strategies were fully successful in their efforts as they provided a firsthand view of what the travellers are going to enjoy in Egypt. This played a vital role in captivating our senses and influenced our decision regarding visiting Egypt. This marketing strategy adopted by the official tourism portal of Egypt has successfully showcased how a holiday in Egypt will become a worthwhile experience for the travellers which will remain etched in their memory forever (Sanchez et al. 2006). References Sanchez, J., Callarisa, L., Rodriguez, R. M., Moliner, M. A. (2006). Perceived value of the purchase of a tourism product.Tourism management,27(3), 394-409. Horner, S., Swarbrooke, J. (2016).Consumer behaviour in tourism. Routledge. Ng, S. I., Lee, J. A., Soutar, G. N. (2007). Tourists intention to visit a country: The impact of cultural distance.Tourism Management,28(6), 1497-1506. Smith, M. K. (2009).Issues in cultural tourism studies. Routledge.